Essays about: "business research m commerce"

Showing result 1 - 5 of 15 essays containing the words business research m commerce.

1. 1. A comparative study between fully digital retailers and partly digital retailers on the Swedish sports nutrition market

   University essay from Göteborgs universitet/Graduate School

   Author : Jacob Tengelin; [2020-07-23]
   Keywords : E-commerce; M-commerce; multichannel retailing; digitalization; sports nutrition market; business model adaptation; SWOT analysis;

   Abstract : Digitalization has a big impact on the retailing market. Customer behaviour is changing towards an increasing preference for digital sales channels. It is a challenge for companies to adapt to the rapid market changes. Barriers of market entry for digital retailers are decreasing and the competition is getting tougher. READ MORE

3. 2. Introduction of a New Digital Technology in the M-Commerce Industry

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Mohamed Hafi; [2020]
   Keywords : Customer experience; Technology; Ethics; M-commerce; Convenience; Enjoyment; Time distortions; Trust; Privacy concerns; Business and Economics; Social Sciences;

   Abstract : The objective of this study is to explore a new synthesized field and contribute to a better understanding of customer experience in relation to the introduction of new digital technologies focusing on the m-commerce industry. The core fields involved in the synthesis include technology, customer experience and ethics. READ MORE

4. 3. Keeping Relationship in Physical Store in a Digital Era : a Study in H&M and Åhlens

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Mahboba Jamshidi; [2019]
   Keywords : Physical stores; online stores; customer relationship; loyalty; retail industry; service;

   Abstract : As an effect of the exploding e-commerce, an increasing number of stores have been forced to shut down the last years, which has resulted in an increased interest in what will be required of the physical stores in order to survive a digital era. Digitization has changed the global retail industry for consumers and has changed the playing field for commerce and challenged successful business models. READ MORE

5. 4. Usability in M-commerce : Critical factors to consider when adapting m-commerce

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
   Keywords : E-commerce; M-commerce; M-commerce in Sweden; Usability; Mobile devices; Critical usability factors in m-commerce;

   Abstract : The electronic commerce is a phenomenon that has developed rapidly during recent years and has come to take larger part in the everyday life. The act of buying and selling products online is referred to as electronic commerce and today, this phenomenon is starting to take more space within the mobile devices which is called mobile commerce. READ MORE

6. 5. Factors to consider when adapting to M-commerce : From a design perspective

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : David Lilliecrona; Ria Zhang Jin; [2015]
   Keywords : M-commerce; Adaption; Design; Apparel industry; E-commerce; Usability;

   Abstract : Mobile commerce through smart phones as an extension of the traditional electronic commerce is becoming widely implemented together with the IT development and increased usage of smart phones. The thesis is limited to the design factors to consider when adapting to m-commerce for the apparel industry, since this industry has a long experience in online and mail order business. READ MORE