Essays about: "business theory of Ikea"

Showing result 1 - 5 of 31 essays containing the words business theory of Ikea.

  1. 1. Developing Guidelines for Proactive Supply Chain Risk Management - A Case Study at IKEA Category Food Logistic Services

    University essay from Lunds universitet/Teknisk logistik

    Author : Isabella Dahlheim; Anna Myhrman; [2023]
    Keywords : Supply Chain Risk Management SCRM ; Proactive SCRM; Risk Management Maturity; Risk Culture; Learnings Lessons Learned ; Multiple Case Study; Design Science Research Approach; Technology and Engineering;

    Abstract : The number of supply chain disruptions has increased over the last couple of years. The Covid-19 Pandemic, blockage of the Suez Canal and Russian invasion of Ukraine are some well-known examples of disruptions. READ MORE

  3. 2. Digital Transformation of IKEA’s Supply Chain during and after the pandemic

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Rama Krishna Ponnana; Navya Uppalapati; [2022]
    Keywords : ;

    Abstract : IntroductionDigital transformation in the supply chain is gaining popularity due to the recent customer behaviors and the retail market trends. COVID-19 has forced more organizations to implement digital transformation to overcome the challenges. READ MORE

  4. 3. Working with Hand, Head, and Heart : A feminist critical discourse analysis of ‘Gender Equality as Smart Economics’

    University essay from Stockholms universitet/Institutionen för ekonomisk historia och internationella relationer

    Author : Julia Sundell; [2021]
    Keywords : ;

    Abstract : The objective of this thesis is to gain more knowledge about the usage of the ‘Gender Equality as Smart Economic’ discourse in corporate-led women’s empowerment initiatives. This discourse can be understood as a vocabulary for discussing the business case for women’s empowerment which has diffused from development institutions to states, NGOs and corporations through a wide range of initiatives, policies, advertisement campaigns and development and humanitarian campaigns. READ MORE

  5. 4. Internationalization Challenges for Retail Firms in Emerging Asian Markets : A case study of IKEA

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Asif Khan; Ahmed Ali Shafiq; [2021]
    Keywords : Internationalization process; Internationalization theories; Uppsala model; Transaction cost theory; Network model; Eclectic model; Retail firms; emerging Asian markets; China; India; Challenges; Culture; Competition; Infrastructure; Technology; Psychic distance; Network relationship; IKEA.;

    Abstract : There has been prior research on the internationalization process of retail firms. However, most of the research has investigated the developed countries' markets. There has been little research on the internationalization process of retail firms, especially in the emerging Asian markets. READ MORE

  6. 5. Leveraging brand co-creation in a digital era: An IKEA case study

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Örnhem; Sophie Weir; Jesper Karlsson; [2021]
    Keywords : Co-creation; IKEA; Brand Engagement; Brand Self-congruity; Category Involvement; Brand Interactivity; Brand Communities; Brand Value; Brand Knowledge; Web 2.0; User Generated Content; Business and Economics;

    Abstract : Purpose: The purpose is to examine how IKEA works with customer brand co-creation and how it can be further leveraged in the digital era. Methodology: This paper adopts a qualitative case study method, where the primary data consists of an interview with a Social Media Specialist with pre-existing knowledge of brand co-creation at IKEA in Sweden. READ MORE