Essays about: "business to business purchasing"

Showing result 1 - 5 of 341 essays containing the words business to business purchasing.

  1. 1. Design and development of EQMS - An easy-to-use entry-level Quality Management System

    University essay from Lunds universitet/Produktionsekonomi

    Author : Christian Håkansson; [2023]
    Keywords : Easy quality management system; EQMS; Entry-level qaulity framework; Quality control management; Technology and Engineering;

    Abstract : Background: In today’s business climate, companies need to make sure they have efficient resource management and that the quality of product and services fulfills the customers constant changing expectations, potential regulations, and global environmental policies. Possible approaches for companies to address this is through more strategic purchasing and earlier involvement of purchasers in processes and development projects. READ MORE

  3. 2. The role of customer-based brand equity in the direct-to-consumer business model

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
    Keywords : D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

    Abstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE

  4. 3. Segmenting Countries in the Food Packaging Market: A Cluster Analysis Approach

    University essay from Lunds universitet/Statistiska institutionen; Lunds universitet/Nationalekonomiska institutionen

    Author : Ninda Atikah Mawaddah; Aksaraphak Nijsathorn; [2023]
    Keywords : Unsupervised Machine Learning; Clustering; K-Means Clustering; Hierarchical Clustering; Principal Component Analysis; Business and Economics;

    Abstract : The food packaging market has been witnessing substantial growth due to changing consumer lifestyles, urbanization, increased purchasing power, and growing environmental sustainability awareness. This growth presents significant opportunities for companies operating in this market. READ MORE

  5. 4. Once Upon a Time in Quantum Computing: A Grounded Theory Study on Hardware Purchasing

    University essay from Lunds universitet/Produktionsekonomi

    Author : Alfred Bornefalk; Simen Söderberg; [2023]
    Keywords : quantum computing; hardware; supplier selection; start-ups; make-or-buy; trust; grounded theory; Technology and Engineering;

    Abstract : Quantum computing is a potentially disruptive field, and a significant amount of resources are invested in technology advancements. The business-related research, however, is a relatively unexplored area. READ MORE

  6. 5. How do the Female Attitudes Towards Sustainable Branding Influence Purchase Intention in the Sportswear Industry : A qualitative study of women aged 20-50.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Nicole Vizcaino; Emma Kettunen; [2023]
    Keywords : Attitudes; Sustainability; Sustainable branding; Brand sustainability; Greenwashing; Sportswear; Sportswear industry; Sports apparel industry;

    Abstract : Background: The sportswear industry has grown rapidly in the past years, with sportswear becoming a popular choice for everyday wear and sports activities. However, concerns about sustainability have emerged, prompting consumers to think about their purchasing habits. READ MORE