Essays about: "business travel"

Showing result 1 - 5 of 141 essays containing the words business travel.

  1. 1. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Douglas Berglund; Katherine Driscoll; [2023-11-22]
    Keywords : place brand identity; place branding; sustainability; content analysis;

    Abstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE

  3. 2. Aligning Two Perspectives : A Case Study on how EF can Develop the Internal Marketing with their Brand Ambassadors

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Nellie Sjösten; Lisa Ullman; [2023]
    Keywords : ;

    Abstract : Internal marketing is crucial for the company's employees to make the business more successful. One appliance to prosper the business is through brand ambassadors. Using brand ambassadors, the company can increase its trust, brand image, and more essential segments. READ MORE

  4. 3. Nomadism without Borders: Exploring Connections in Digital Nomad Destinations : An Ethnographic Multiple-Case Study in Malaysia & Colombia

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Joan Boluda Chova; Konstantin Trutz von Ehrlich-Treuenstätt; [2023]
    Keywords : digital nomad; destinations; practices; locals; gentrification; alienation;

    Abstract : Background: Globalization and remote work following COVID-19 have boosted the tourism profiles of lifestyle travelers. Especially digital nomads, individuals that work remotely while traveling. These arising tourists contrast with the mass tourism industry, in the sense that digital nomads stay longer and may engage with local culture. READ MORE

  5. 4. Taking Flight Towards a Greener Future: Steps Airlines Can Take to Reduce Emissions

    University essay from Lunds universitet/Trafikflyghögskolan

    Author : Rabin Kronold; Mikael Nyström; [2023]
    Keywords : Sustainability; Aviation; Management; Emissions; Carbon footprint; Ground and aircraft operation; Fuel consumption; Contrails; Aircraft-Induced Clouds; Greenhouse gas emissions; Sustainable Aviation Fuel; FLYL01; Technology and Engineering;

    Abstract : Background: For decades, aviation has been an important part of society and with its growth comes the increased environmental impact and the challenge to reduce this adversary effect and move towards sustainability. Objective: Find out how airlines can reduce their emissions and become more sustainable. READ MORE

  6. 5. Estimating the Impact of Website Changes on Conversion Rates

    University essay from Lunds universitet/Nationalekonomiska institutionen; Lunds universitet/Statistiska institutionen

    Author : Jan Jarco; [2023]
    Keywords : website design; causal inference; observational study; average treatment effects; double machine learning; Business and Economics;

    Abstract : This study sought to evaluate the historical impact of changes to an ordering page of an online travel agency on its conversion rates. Data gathered from the website over a year, detailing aspects such as travel dates, prices, itineraries, number of passengers, travel time, and carriers, was analyzed. READ MORE