Essays about: "buyer behaviour theory"

Found 5 essays containing the words buyer behaviour theory.

1. 1. Could Pricing Strategies in Different Regions Create a Sense of Division? : A Qualitative Study in the Pursuit of Scrutinizing European Individuals' Views on Penetration Pricing, Price Skimming, and Prestige Pricing Pertaining to a New Sugar-Sweetened Beverage

   University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

   Author : Zoltán János Tóth; [2023]
   Keywords : penetration pricing; price skimming; prestige pricing; the economic theory of buyer behaviour; pricing in marketing; marketing;

   Abstract : Background: To many customers, prices are mundane; however, marketers engage in casuistry to purport their product as superior to others by enticing prices. Prices are the most susceptible variable in the Marketing Mix. READ MORE

3. 2. Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Katie Fajer; Lisa Alm; Amanda Gerth; [2023]
   Keywords : Second-hand luxury e-commerce; Blockchain technology; Authentication; Perceived Risk; Theory of Planned Behaviour; Consumer Behaviour.; Business and Economics;

   Abstract : Title: Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce Date of the Seminar: 2nd of June, 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Lisa Alm, Amanda Gerth & Katie Fajer Supervisor: Burak Tunca Keywords: Second-hand luxury e-commerce, Blockchain technology, Authentication, Perceived Risk, Theory of Planned Behaviour, Consumer Behaviour. Thesis Purpose: To explore consumer perspectives towards the implementation blockchain technology as a service offered within the authentication of second-hand vintage luxury e-commerce Methodology: This quantitative research study utilises an independent sample t-test to compare Perceived Risk, Attitudes, Perceived Behavioural Control, Subjective Norms, and Purchase Intention in regard to authentication method surveyed. READ MORE

4. 3. A Comparison of Swedish and Non-Swedish Customers’ Perception of Grocery In-store Self-Scanner : A Study of Personal Shopping Solution

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Patricia Olufunmilayo Awe; [2018]
   Keywords : ;

   Abstract : Background: The advancement in digital products and digital services is a mixed feeling in the retailing markets. Emerging technologies are disrupting the mode of operation in a grocery store and one of this technology is self-scanner, an efficient tool of self-service. READ MORE

5. 4. International Investors on the Swedish Real Estate Market- The importance of transparency to maintain the attractiveness

   University essay from KTH/Filosofi och teknikhistoria; KTH/Fastigheter och byggande

   Author : Louise Lindfors; Ann-Sofie Åldstedt; [2013]
   Keywords : Real Estate; Transactions; International investor; Transparency; Liquidity; Fastigheter; Transaktioner; Internationella investerare; Transparens; Likviditet;

   Abstract : International real estate investors have shown great interest in the Swedish real estate market since the second half of the 1990s, when there were great opportunities to acquire properties for bargains and make good profit. With exception from peaks and valleys connected to business cycles the inflow of international capital has been a large part of the overall transaction volume. READ MORE

6. 5. Assessing Youth’s Buying Behaviour towards Sports Shoes

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Narsimha Vamshi Krishna Srungaram; [2008]
   Keywords : Marketing; Youth buying behavior;

   Abstract : The paper focuses on attitudes and behavior on the concept of the youth’s buying behavior towards branded sports shoes, different consumers have got different decision making process. The buyer’s ultimate goal is to buy the product of qualitative, quantitative with low/best affordable price. READ MORE