Essays about: "buying behavior case study"

Showing result 1 - 5 of 40 essays containing the words buying behavior case study.

  1. 1. The Impact of e-WOM on Consumer Buying Behavior : Case study in the Food Retail Industry (Sweden): ICA Gruppen

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Mahmuda Akter Mousumi; Hassan Sarib Qureshi; [2023]
    Keywords : ;

    Abstract : .... READ MORE

  3. 2. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Lisa Svensson; Sanna Eriksson; [2022]
    Keywords : Data-driven Marketing; B2B Customer Journey; B2B Sales Funnel; B2B Sales Management; Digital Inbound Marketing; Digital Content Marketing; Growth hacking;

    Abstract : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. READ MORE

  4. 3. The effect of influencer marketing on the buying behavior of young consumers : A study of how the purchase intention of young consumers is affected by brands within the fashion and beauty industries

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Jade Verplancke; Noémie Gelati; [2022]
    Keywords : Influencer marketing; Influencers; Social media marketing; Consumer behavior;

    Abstract : Background: In marketing today, influencer marketing has become a very efficient tool for companies within the beauty and fashion industry. With the utilization of social media and social media influencers, it become easy for brands to promote products and reach large audiences. READ MORE

  5. 4. A study on Consumer Buying Behavior of Baby Care Products in Sweden

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Sanad Yasar; [2022]
    Keywords : Consumer Behaviour; Purchase Decision; Covid-19; Baby Care Products; Sweden;

    Abstract : AbstractBackground:  Knowing consumers' perceptions and behaviour concerning baby care products is an important topic. One of the main reasons for choosing the baby care products industry is my professional interest and work experience in this field. READ MORE

  6. 5. The Smartphone Consumer Decision-MakingProcess of University Students in Sweden: The Case of iPhone

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Alek Vladimirov Ivanov; Eric Adam George Akiba; Konstantin Krasimirov Konov; [2021]
    Keywords : Five-stage consumer decision-making process; iPhone; Purchase behavior; Smartphone usage; University Students in Sweden;

    Abstract : Background: The emergence of mobile phones today and in history proves to beexceptionally unique in the consumer electronics market as well as the telecommunicationmarket. The reason behind the huge growth of the industry has been the exceptional evolutionof the technology used in the mobile devices in terms of performance and miniaturization. READ MORE