Essays about: "buying situations and customer service"

Found 2 essays containing the words buying situations and customer service.

1. 1. Service Level Classification : How IKEA secures availability of the most important articles

   University essay from Företagsekonomiska institutionen

   Author : Joanna Edlund Molin; Elinore Åsell; [2011]
   Keywords : Service level; availability; product classification; prioritisation; buying situations and customer service;

   Abstract : Purpose - The purpose of this master thesis is to investigate the possibilities to extend or change the base of IKEA’s SL classification and give recommendations concerning potential improvements.  Method - This thesis has an inductive research strategy since data has been collected to build theory rather than the other way around (Bryman and Bell, 2007). READ MORE

3. 2. Important attributes influencing B2B customer value in the EMS market

   University essay from Karlstads universitet; Fakulteten för ekonomi, kommunikation och IT

   Author : Alexandra Lutz; Van Nguyen; [2011]
   Keywords : customer value; B2B customers; electrronic manufacturing services market;

   Abstract : The thesis presents a study on important attributes which should be considered by the supplier in buying situations in the electronic manufacturing services (EMS) market. Hence, the importance level of attributes is investigated to see which attributes are more or less important when business-to-business (B2B) customers place an order. READ MORE