Essays about: "campaign management"

Showing result 1 - 5 of 64 essays containing the words campaign management.

  1. 1. Analysis of Microgrid Electrification on Phaluai Island : A Minor Field Study in Thailand

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Leontina Walldén; Caroline Wahlberg; [2023]
    Keywords : Microgrid; Rural electrification; Rural islands; Thailand; Renewable energy; Microgrid; Elektrifiering av landsbygd; Isolerade öar; Thailand; Förnybar energi;

    Abstract : Similar to numerous other nations, Thailand aims to achieve carbon neutrality by 2050 by reducing reliance on fossil fuels and increasing the amount of renewable energy sources in electricity generation. The objective of the Thai Provincial Electricity Authority (PEA) is to ensure electricity access for all Thai households and villages. READ MORE

  3. 2. Development of a computational method for determining gamma energy escape from calorimeters at CLAB

    University essay from Uppsala universitet/Tillämpad kärnfysik

    Author : Amela Mehic; [2022]
    Keywords : Nuclear physics; Calorimeter; SNF; MCNP; Dose rate; CLAB; Gamma energy; Fuel assembly; Form function; Attenuation coefficient; Gamma spectroscopy;

    Abstract : Swedish Nuclear Fuel and Waste Management Company- SKB has conducted measurement campaigns at the Swedish central interim storage facility for spent nuclear fuel- CLAB over the years, extending from year 2003 to 2019 where the gamma energy escape was acquired. At CLAB the spent nuclear fuel assembly is inserted into the calorimeter; device intended to measure temperature increase due to decay heat from the fuel assembly. READ MORE

  4. 3. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Amber Javed; [2022]
    Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

    Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

  5. 4. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Viktor Wendt; [2022]
    Keywords : Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

    Abstract : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. READ MORE

  6. 5. influencer campaign composition - an empirical study of influencer marketing campaign considerations

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Xinying Li; Felix Fagergren; [2022]
    Keywords : social media; influencer marketing; categorization; performance measurement; optimization;

    Abstract : Influencer marketing has become one of the prominent marketing strategies for companies. However, how practitioners, in actuality, form a decision basis and what considerations there are in the process of designing an influencer marketing campaign regarding influencer selection, performance measures and optimization continue to elude researchers. READ MORE