Essays about: "car marketing"

Showing result 1 - 5 of 45 essays containing the words car marketing.

1. 1. Traveling on a Whim? A qualitative case study on how business models for Mobility-as-a-Service can be designed and configured

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Bolander; Elin Siltberg; [2023]
   Keywords : Business Model; Business Model Canvas; Sustainable Urban Mobility; Mobility-as-a-Service MaaS ; Business and Economics;

   Abstract : Purpose: The purpose of the study is to gain a deeper understanding of how MaaS business models can be designed and configured. Theoretical Perspective: The theoretical perspective is provided by a preliminary framework which consists of a synthesis between Business model theory and MaaS literature. READ MORE

3. 2. The Green Road to Luxury : Insights into the Perceptions of Sustainability in the Minds of Luxury Car Consumers

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Author : Valeriia Lastovetskaia; João Pedro Alexandre Versteegen; [2023]
   Keywords : Luxury marketing; consumer behavior; decision-making; new luxury perception; automotive luxury;

   Abstract : Background The alarming speed of environmental degradation is enhancing the need to shift current production and consumption habits towards more sustainable ones. Luxury producers face the necessity to act following their responsibilities to stimulate sustainable sourcing, manufacturing, and marketing. READ MORE

4. 3. Travel intentions and risk perception in times of Covid-19 : A study on the Millennial generation of Cologne, Germany

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Natalina Lapteva; [2021]
   Keywords : Cologne; Millennials; Covid-19; travel intentions; risk perception;

   Abstract : The purpose of this thesis is to analyse the intentions to travel among the Millennials of Colognewhile considering their travel risk perception because of the corona pandemic. The target groupand population are the Millennials of Cologne, as they appeal as most suitable due to theirtechnological advancement, full age, and specific characteristics. READ MORE

5. 4. Circulating for Service Sustainability : Examining relationship between sustainability and servitization in both B2B and B2C context of electric vehicles

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Hakima Shiralizade; Wen Chen; [2021]
   Keywords : Servitization; Sustainability; Electric vehicle battery servitization; Circularity;

   Abstract : Background: Due to the escalated environmental concerns and the requirement of Paris Agreement, restraining the carbon emission is aimed on a global scale. Being a solution, the electrification of vehicles is inevitable whilst the problematization to the batteries continues. READ MORE

6. 5. Investigation of the contribution of intelligent suspension system on ride comfort and road holding quality in autonomous vehicles : A case study at Volvo Cars Corporation

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Mehrdad Bahmani; [2021]
   Keywords : ;

   Abstract : Transformation to automated drive implies a switch in roles from driver to passenger, which means that the driver goes from complete flexibility to maneuver the car to almost none. There would be a mismatch between the human's preferred driving style and the driving behavior provided by an autonomous car, leading to both mental and physical discomfort amongst the passengers. READ MORE