Essays about: "case ica"

Showing result 1 - 5 of 58 essays containing the words case ica.

  1. 1. Seeking License to Operate in Times of Uncertainty: A discourse analysis of how a GRO communicates to obtain loyalty during a prevailing inflation

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Oskar Nordström; [2023]
    Keywords : Public Relations; Corporate Communication; Digital Marketing Communication; Customer Loyalty; Inflation; Grocery Retail Operator; Grocery Retail Industry; Social Sciences;

    Abstract : During recent years, Swedish society has been affected by circumstances causing conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused further implications on societal, organizational and individual levels. Due to the economic difficulties, grocery prices have increased significantly. READ MORE

  3. 2. The Connection between a Multitier Private Label Portfolio and Retailer Brand Image: Investigating Consumer Perceptions

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Helena Abrahamsson; Sarah Keppler; [2023]
    Keywords : private label; multitier private label portfolio; retailer brand image; consumer perceptions; Business and Economics;

    Abstract : Thesis Purpose: This thesis aims to understand how a multitier private label portfolio is linked to the retailer brand image from a consumer perspective by using a case study of the Swedish grocery retailer ICA. Furthermore, we aim to comprehend the connection of the contained private labels in a multitier private label to the retailer brand image. READ MORE

  4. 3. How can gamification increase the effectiveness of customer retention? : A case study of ICA’s loyalty application

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Viktor Carlsson; Felix Olofsson; [2023]
    Keywords : Engagement; Gamification; Loyalty; Retention; Octalysis;

    Abstract : This research investigated how the effectiveness of gamification can increase customer retention. Obtaining and maintaining customer retention is a critical challenge for all customer-dependent markets within any industry. READ MORE

  5. 4. The Impact of e-WOM on Consumer Buying Behavior : Case study in the Food Retail Industry (Sweden): ICA Gruppen

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Mahmuda Akter Mousumi; Hassan Sarib Qureshi; [2023]
    Keywords : ;

    Abstract : .... READ MORE

  6. 5. Trygghet genom stadsdelsomvandling : utvecklingen av Berga centrum, Linköping

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Frida Sahlman; [2022]
    Keywords : stadsbyggnad; trygghet; jämlikhet; situationell brottsprevention; offentliga rum;

    Abstract : Säkerhet och trygghet är idag stora samhällsfrågor. Urbanisering har medfört resurskonkurrens mellan städer. Det är därför av stor vikt för staden att vara trygg och säker. Diskursen har medfört att välfungerande platser beskrivs som fria från brott, attraktiva och välförvaltade. READ MORE