Essays about: "case study IKEA in russia"

Found 3 essays containing the words case study IKEA in russia.

  1. 1. Cost-based model for international logistics : case-study with IKEA Industry’s supply chain in Russia

    University essay from SLU/Dept. of Forest Products

    Author : Fredrik Jönsson; [2017]
    Keywords : Forest companies; IKEA Industry; International logistics; International supply chains; Logistics costs; Mapping; Russia forest sector; Sourcing; Supply chain management; Supply chain performance; IKEA Industri; Internationell logistik; Internationella värdekedjor; Kartläggning; Logistikkostnader; Optimering av värdekedjor; Rysk skogssektor; Skogsföretag; Värdekedjans prestation;

    Abstract : The global market is constantly changing, which implies that successful companies incessantly need to respond to new conditions of how they operate. One strong trend changing the structure of the market is globalization, making the business arena wider with intensified investments and trade across borders. READ MORE

  3. 2. Stakeholder management in a multicultural environment : A case-study of a global retailer entering the Russian Market

    University essay from Handelshögskolan vid Umeå universitet

    Author : Dinara Izmaylova; Federica Zuccon; [2011]
    Keywords : stakeholder management; internationalization; cross-cultural management; global retailer;

    Abstract : Nowadays, an increasing number of global retailers such as IKEA, Carrefour and Auchan, are expanding their business internationally: internationalization is seen as a way to face competitors as well as to enhance position on the market. In particular, emerging markets are becoming a fertile field for investing resources due to their fast economic development and growing disposable income of the local population. READ MORE

  4. 3. A company's image in different countries : A case study about IKEA in Sweden and Russia

    University essay from Ekonomihögskolan, EHV

    Author : Polina Khrennikova; [2006]
    Keywords : marketing; image;

    Abstract : A case study about IKEA image in Sweden and Russia. ... READ MORE