Essays about: "case study about attitudes in purchase"

Showing result 1 - 5 of 10 essays containing the words case study about attitudes in purchase.

1. 1. Social Elements of Gaming and Microtransaction Purchases : A multiple case study exploring perceived values’ influence on players’ willingness to purchase microtransactions and how these are affected by social elements of gaming.

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Felix Ekeroth; Viktor Sandoff; [2023]
   Keywords : Microtransaction; Perceived Value; Attribute; Consequence; Value; Social Element of Gaming;

   Abstract : Background: Incorporating microtransactions has become a popular business model for video game publishers as it ultimately provides stability and reduces financial risk. While microtransactions are becoming increasingly prevalent, they do not come without trouble as they have been linked to unfair gameplay advantages and reduced satisfaction with the game. READ MORE

3. 2. How do consumers’ perceptions change when greenwashing is revealed?

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Ida Åkerblom; Filip Forsell; [2020]
   Keywords : Greenwashing; Consumer Perceptions; Purchase Intention; Awareness; Interest;

   Abstract : Background: The emergence and growth of the green economy has prompted companies to take more steps towards becoming environmentally conscious, but this is not always done in an honest way, from which cases of greenwashing has emerged. Cases of greenwashing can be recognized in all areas of business, and most of the research at the moment only recognizes the effect of a greenwashing case on consumer behavior, missing the link of consumer perceptions. READ MORE

4. 3. The influence of celebrity endorsement through social media on impulsive buying in Sweden

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Halima Abedin Jitu; MD Atiqur Rahman; [2020]
   Keywords : Celebrity; Consumer behavior; Endorsement; Impulsive buying; Social media.;

   Abstract : Aim The authors seek to explore the impact of celebrity endorsement through social media on consumer behavior, specifically on impulsive buying. Methodology The quantitative research approach was adopted, and a questionnaire was administered to university students in 3 cities (Gavle, Uppsala, and Stockholm). READ MORE

5. 4. Are Pop-Cultural References in Advertising Funny Enough?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Agata Anna Gornik; Sabine Ljunggren; [2017]
   Keywords : Humor; Pop-Cultural References; Advertising; Likability; Purchase Intention; Business and Economics;

   Abstract : The purpose of this research is to extend the theory of humor research and add a new nuance to humor theory. Additionally, the study intends to measure the effect different humorous content types have on ad likability and purchase intention, as well as the relationship between the two. READ MORE

6. 5. The effect of influencer ad disclosures on influencer perception and advertising effectiveness on Instagram

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Natalia Varga; Sara Höglund; [2017]
   Keywords : influencer marketing; Instagram; ad disclosures; advertising effectiveness; influencer perception;

   Abstract : This thesis aims to bring insights to the new field of social media influencer advertising. Our findings provide knowledge about how the clarity of different influencer ad disclosures affects influencer perception and the advertising effectiveness on Instagram. READ MORE