Essays about: "case study of consumer awareness"

Showing result 1 - 5 of 96 essays containing the words case study of consumer awareness.

1. 1. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
   Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

   Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE

3. 2. Centering farmer perspectives on a dry-fertiliser made from human urine: a case study on Gotland, Sweden

   University essay from Lunds universitet/LUCSUS

   Author : Nicola Parfitt; [2023]
   Keywords : circular nutrient economy; human urine fertiliser; ecological sanitation; eutrophication; sustainability science; Social Sciences;

   Abstract : To reduce eutrophication and close the nutrient loop between sanitation and agriculture, innovations to recycle human waste are being further developed. As there is little research on Swedish farmer perspectives towards human urine fertilisers, this study investigates Gotlandic farmer perspectives on a dry-fertiliser derived from human urine, developed by Sanitation360. READ MORE

4. 3. Strategic implementation of circular business models in developing countries

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Azusa Lindwall; [2023]
   Keywords : circular economy; multinational corporations; municipal solid waste management; recycling; developing countries; Social Sciences;

   Abstract : This thesis aims to address the challenges of implementing circular economy (CE) practices in emerging/developing economies by harnessing the resources of multinational corporations (MNCs) to improve waste management situations in these areas of the world. A case study is conducted on a Swedish beverage carton producer operating in Thailand to examine the key challenges and strategies employed by the company to promote the recycling of used beverage cartons (UBCs) in the country. READ MORE

5. 4. Global Supply Chain Optimisation by Using Sensing Solutions

   University essay from Lunds universitet/Produktionsekonomi

   Author : Ahmad Belbisi; Amjad Belbisi; [2023]
   Keywords : Supply Chain Disruptions; Supply Chain Resilience; Supply Chain Visibility; Supply Chain Transparency; Real-Time Visibility; Internet of Things; Industry 4.0; Technology and Engineering;

   Abstract : Problemformulering: Internationalisering, högre volatilitet på efterfrågan och snabbare försörjningskedjor är faktorer som gör den globala kedjan mer komplex. Därför strävar organisationer efter en bättre bild av deras försörjningskedja realtidsprestanda. READ MORE

6. 5. Do consumers assume that natural ingredients in skincare are more sustainable than synthetic ingredients? : A qualitative study on consumer behavior in regards to natural versus sustainable ingredients in skincare products

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Zana Sekiraca; Erika Torell; Fjona Ljutviu; [2023]
   Keywords : Sustainability; consumer behavior; green marketing;

   Abstract : The demand for sustainability in the cosmetics industry has gained significant attention inrecent years due to the growing environmental concerns and increased consumer awareness. Consumers are increasingly considering the environmental impact of their purchasing decisions, leading to a shift in attitudes towards greener consumption and driving the concept of green marketing. READ MORE