Essays about: "case study of e-crm for IT sector"

Found 1 essay containing the words case study of e-crm for IT sector.

  1. 1. The Effect of Customer Relationship Marketing on Customer Retention in the Ghanaian Banking Sector : A case study of Intercontinental Bank Ghana Limited

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Frank Kojo Kuranchie; [2010]
    Keywords : Customer relationship management; customer relationship marketing; customer retention.;

    Abstract : Abstract Customer relationship management as a strategic marketing concept has gained tremendous interest among researchers and practitioners in recent times. Within the last two decades a significant number of research works have been carried out on various issues relating to customer relationship management. READ MORE