Essays about: "challenges in entering foreign market"

Showing result 11 - 15 of 30 essays containing the words challenges in entering foreign market.

  1. 11. Overcoming liabilities in a psychic distant market. The case of Swedish SMEs in Singapore.

    University essay from Göteborgs universitet/Graduate School

    Author : Malin Hellström; [2017-07-27]
    Keywords : SMEs; Newness; Smallness; Foreignness; Singapore; Psychic distant market; Born Global; International New Venture; International Entrepreneurship;

    Abstract : More and more SMEs are taking the step to become global- However, their internationalisation processes are said to be more challenging than MNE. Not only do they suffer from liability of foreignness but also from liability of smallness and newness when entering a foreign market. READ MORE

  3. 12. Internationalization of Chinese MNCs in the Swedish Market : An Empirical Study on the Role of Institutional Structure and Socio-cultural Factors in the Process of Internationalization

    University essay from

    Author : Yao Li; [2017]
    Keywords : MNCs’ Internationalization; Cross-cultural practice; Cultural dimensions; Uppsala Internationalization Process Model; The Network Model of Internationalization; Adaptive process;

    Abstract : China and Sweden are two key players that are highly involved with and significantly benefited from globalization. Sino-Foreign direct investment (FDI) and Multinational Corporations’(MNC) internationalization are major topics in the academic community of international business and management. READ MORE

  4. 13. Commercialization Strategies in an Innovative Technology Start-up; A case study of Repiper International AB

    University essay from Göteborgs universitet/Graduate School

    Author : Edoardo Rossi; [2016-10-03]
    Keywords : Commercialization strategy; Technology-based start-up; Entry mode;

    Abstract : This master thesis aims to outline the steps and procedures that a technology-based start-up needs to consider before entering a new foreign market. Studying the Swedish company Repiper Interna2onal AB, this paper aNempts to es2mate the opportuni2es and challenges related to the commercializa2on process of Repiper’s innova2ve method to renovate the drainage system inside the buildings. READ MORE

  5. 14. Bouncing back to the global market : How international heritage affects the re-internationalization process of Portuguese and Swedish SMEs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Florian Nanninga; Fábio Costa; [2016]
    Keywords : Foreign market entry; Market exit; De-internationalization; International heritage; International market re-entry; Re-internationalization;

    Abstract : Globalization has driven the internationalization of both SMEs and large enterprises and has caused new opportunities and challenges to emerge. As a result of these new challenges, such as increased foreign competition, or due reasons such as lack of international experience, change in strategy, or dissatisfaction about their performance, many internationalized firms withdraw from their international operations. READ MORE

  6. 15. Phoenix rising: A study of the challenges sharing economy companies face when internationalizing

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ava Campbell; Heidi Thornton; [2016]
    Keywords : Internationalization; sharing economy; collaborative consumption; peer-to-peer consumption; sharecom; challenges; networks; culture; business model; funding; innovation; leadership decision-making;

    Abstract : International business strategy is a widely investigated topic, with a plethora of related research. Aspects such as the internationalization process and the challenges faced when entering a foreign market have been widely examined, with the majority of existing literature linked to multinational corporations and companies of a traditional nature. READ MORE