Essays about: "challenges of sales promotion"

Showing result 1 - 5 of 6 essays containing the words challenges of sales promotion.

1. 1. China Influencer E-commerce Livestreaming Marketing Strategy Research

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Yimeng Ma; [2023]
   Keywords : e-commerce; netnography; influencers; followers; and online community;

   Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

3. 2. Dynamics in the Swedish Grocery Retail Industry : The current landscape, challenges and levers in distribution for Swedish grocery retailers

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Erhan Kayhan; Leo Rönnbäck; [2019]
   Keywords : Grocery retail; E-grocery; E-commerce; Distribution channels; Distribution challenges; Omni-channel; Brick and mortar; Click and Collect; Home Delivery; Dagligvaruhandel; E-dagligvaruhandel; E-handel; Distributionskanaler; Distributionsutmaningar; Omni-channel; Fysiska butiker; Click and Collect; Hemleverans;

   Abstract : There is a significant transformation taking place in today’s retail landscape with the increasing adoption of digital technologies in society. Customers are finding new purchasing habits and retailers are exploring different channels to serve customers in. READ MORE

4. 3. Use of marketing communication tools by micro and small enterprises : A case study based on three small restaurants in Umeå

   University essay from Umeå universitet/Företagsekonomi

   Author : Sezen Atik Gumuscu; [2017]
   Keywords : Marketing; Marketing Communication Tools; Micro and Small Ente rprises; Applying of Marketing C ommunicatio n Tools;

   Abstract : Changing and development characterize all areas of life in contemporary world, also businesses have begun to move from traditional marketing approaches to relationship marketing which is a customer based approach. New marketing strategies and application have developed for reaching more customers and keeping existing customers. READ MORE

5. 4. How to Make Promotions Work in a Cost-efficient Context - A Case Study at Lantmännen

   University essay from Lunds universitet/Teknisk logistik

   Author : Caroline Vitasp; Helena Nyman; [2016]
   Keywords : Promotions; Promotion Planning; Cross‑functional Processes; Supply Chain Configuration; Strategy Alignment; Customer Service Level CSL ; Key Performance Indicators KPI ; Sales and Operations Planning S OP ; Master Scheduling MS ; Cost‑efficiency; Market Responsiveness; Technology and Engineering;

   Abstract : Problem -­‐‑ Promotions are the main reason for a majority of stock out situations and increases the amount of waste for perishable items, and strong competition within grocery retail has led to a significant increase in frequency and depth of promotions since the late 20th century. Lantmännen Cerealia has identified problems with low customer service levels (CSL) during promotions and lack of long term planning in general. READ MORE

6. 5. THE FIRST MOMENT OF TRUTH - Why timing of in-store marketing matters

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Mimmie Blomberg; Jessica Wennerstein; [2012]
   Keywords : The Shopping Momentum effect; In-store Marketing; Communication Challenges; Retail Marketing;

   Abstract : Retail managers of today face many and complex challenges on how and where to reach their customers. As of today, almost 70 % of all grocery shopping decisions are made in-store, which implies the store itself to be a fundamental area for communicating and influencing customers in course of making their shopping (Nordfält, 2012). READ MORE