Essays about: "characteristics of international business environment"

Showing result 6 - 10 of 32 essays containing the words characteristics of international business environment.

1. 6. The Role of Network Relationships in the Internationalization of Peruvian Firms

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : María Isabel Bengtsson Gonzáles de Olarte; Ian O’Donoghue; [2018]
   Keywords : Internationalization; market selection; entry mode; network position; business; institutional social networks;

   Abstract : To offer a deeper understanding of how Peruvian firms internationalize this paper aims to throw in an acknowledged theoretical gap in international business research by giving a contribution towards the internationalization of Multilatinas based on a network perspective. The purpose is to investigate what drives Peruvian Multilatina's to internationalize, what market they select, how they enter these markets, and how different network relationships can influence their internationalization. READ MORE

3. 7. Internationalization of Healthcare and Care firms: A case study regarding the factors affecting the internationalization process of Swedish Healthcare and Care firms

   University essay from Göteborgs universitet/Graduate School

   Author : Johan Edlind Hultin; [2017-09-11]
   Keywords : Internationalization; Healthcare and care sector; Drivers for internationalization; Barriers to internationalization;

   Abstract : The international business environment has experienced an increase in the international activities of service firms in recent decades. Service firms are expanding to markets outside of their home country market, seeking new geographical markets to increase their market shares and strengthen their position on a global scale. READ MORE

4. 8. The willingness to pay extra for environmental certificated hotels in Stockholm : a survey based master’s thesis about consumers driving characteristics towards hotels’ green work

   University essay from SLU/Dept. of Economics

   Author : Sophie Nyström; [2017]
   Keywords : Willingness To Pay; Cragg’s Tobit; Contingency Valuation; Environment; Hotels; Sweden; Environmental Impacts;

   Abstract : The year 2017 has been designated “the international year of sustainable tourism for development” by the United Nations 70th General Assembly [General Assembly 2016]. Hotels have the potential to decrease the environmental impacts of their guests in their facilities. READ MORE

5. 9. Hidden Power: Content Marketing as a part of global business strategies of Westen companies in the Russian environment

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Rustam Khudododov; Alexandra Kim; [2017]
   Keywords : Content marketing strategy; content marketing; content marketing steps; content marketing pyramid; consumer orientation; consumer features; consumer behavioural model; Western companies; Russian environment.;

   Abstract : International companies face many challenges when operating in foreign country markets, as a new environment could be absolutely opposite to the one of the home market, which the companies are used to. One of the biggest issues for a company in the foreign market is to understand how to market its product and make it more appealing to the audience. READ MORE

6. 10. Generate, Evaluate & Select

   University essay from Lunds universitet/Produktionsekonomi

   Author : Anna Bökberg; Karl Hedlund; [2016]
   Keywords : Innovation; innovation model; idea generation; idea evaluation; idea selection; new product development; consumer goods; implementation.; Technology and Engineering;

   Abstract : Background This study was conducted at a business unit at the Company, a leading global consumer goods company based in Europe, working in an increasingly hostile environment due to market deregulation and international competition. The business unit was recently separated from previously being integrated in other units and now have high targets to meet. READ MORE