Essays about: "characteristics of multinational companies"

Showing result 21 - 25 of 30 essays containing the words characteristics of multinational companies.

  1. 21. The Different International Strategies of European Grocery Retailers : The Case of Groupe Casino and REWE Group

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Gildas Aïtamer; Anne-Kathrin Meier; [2010]
    Keywords : REWE; Casino; Groupe; Grocery; Food; Retail; Strategy; Internationalisation; European;

    Abstract : The retail sector is at the forefront of internationalisation activities. It is especially the case for German and French retailers that operate respectively 27,8% and 20,6% of non domestic outlets in Western Europe. READ MORE

  3. 22. Topics on Branding : Exploring the Brand Construct and its Linkages to Risk, Value and Trust in a Business-to-Business Context

    University essay from Industriell marknadsföring och industriell ekonomi

    Author : Carl Lindwall; Martin Larsson; [2010]
    Keywords : B2B branding; brand definition; risk; value; trust;

    Abstract : In this thesis, the brand construct and its connections to risk, value and trust are explored in a Business-to-Business context. The different characteristics of B2B and B2C marketing is elaborated upon and coupled with brand management strategies viable in the respective markets. READ MORE

  4. 23. Cultures' Impact on Incentive Programs - a Comparison between Swedish and American Companies

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Karin Andersson; Kristin Ericsson; [2008-09-23T07:40:52Z]
    Keywords : ;

    Abstract : Background and problem: Many multinational companies have experienced a significant growth during the last few decades, which has resulted in more heterogeneous and geographically widespread organisations. This has lead to a more complex decisionmaking for the senior executives, especially when new cultures enter into the company. READ MORE

  5. 24. ORGANIZENSATIONAL CULTURE - Cultural connections in multinational companies

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Josefine Strömberg; Emma Soikkeli; [2008-06-10T13:45:23Z]
    Keywords : ;

    Abstract : Introduction: Our world is changing. Due to globalization, multinational companies are meeting fiercer competition and the pressure to be competitive and successful is increasing. The characteristics of the companies seem to be more in focus now and ever since the eighties the concept of organizational culture has been a much-discussed topic. READ MORE

  6. 25. The Store - The Physical Place of Branding

    University essay from Företagsekonomiska institutionen

    Author : Lina Karanikas; Torun Öhman; [2008]
    Keywords : Branding;

    Abstract : Abstract The market of consumer goods has become saturated and in the superfluous range of goods it is necessary to be able to differentiate your products from the competitors’. To facilitate this, many products and services are attributed with additional qualities, such as feelings, status and personality traits. READ MORE