Essays about: "china culture difference"

Showing result 1 - 5 of 35 essays containing the words china culture difference.

  1. 1. The Effects of National and Organizational Culture on the Onboarding Process for Engineers in Multinational Midsize Companies : A Qualitative Analysis of the Onboarding Process at Zound Industries

    University essay from KTH/Lärande

    Author : Sabina Permats; Olle Östman Ellisson; [2021]
    Keywords : Engineers; identity; leadership; multinational midsize companies; onboarding process; organizational culture; organizational structure;

    Abstract : The necessity for a cohesive onboarding process in multinational, midsize companies has become increasingly apparent as globalization and professionalization makes requests for key talents more demanding. This study has focused on how national, and organizational culture affect the onboarding process, and how it can be adapted to increase cohesiveness on a multinational level, with respect to technology-oriented professions. READ MORE

  3. 2. The Application of the Extended Technology Acceptance Model in Different Cultural Contexts to Understand Mobile Payment Adoption : A comparative study between China and Sweden 

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Yusha Zhang; Klavdija Zalar; [2020]
    Keywords : mobile payment; mobile-commerce; user adoption; UTAUT; China; Sweden; culture; Hofstede; behavioural intention; perceived information security;

    Abstract : Rapid technological progress has transformed our daily activities. One of these is how we pay for goods. Mobile payment is a payment option with great potential, but it is still struggling to become part of individuals' daily life. Previous research shows that adoption and acceptance of mobile payment vary widely between different countries. READ MORE

  4. 3. Cross-Cultural Web Design: Differences in Chinese and Western web use and interface design

    University essay from Lunds universitet/Ergonomi och aerosolteknologi

    Author : Marcus Liljenberg; [2018]
    Keywords : User-experience; Cross-culture; Web design; Holistic processing; Analytical processing; Technology and Engineering;

    Abstract : As globalization and technological innovations continue to support the rise of multinational corporations, it has become increasingly pressing for business to cater to a worldwide audience. Particularly, websites from these companies must be both navigable and easily comprehendible to individuals across cultures to cater to global audiences. READ MORE

  5. 4. European and Asian Customers Perceptiveness Towards Guerrilla Marketing

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Marika Vasileva; Ruth Angelina; [2017]
    Keywords : Guerrilla Marketing; Interpretation; Perception; Cross-Cultural Marketing; Cross Culture Customer; Advertising; Alternative Marketing;

    Abstract : Guerrilla marketing is becoming more and more popular as an advertising method in the recent decade, but yet very little is known about the effect of this unconventional marketing method. It is not very clear how different markets (nationalities) will react and interpret messages hidden into particular guerrilla marketing campaign. READ MORE

  6. 5. Expectations vs Reality: The Luring of the Red Dragon : The study of the Chinese institutional environment as perceived by Swedish SMEs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Dasa Fridrichova; Elizabeth Pritchard; [2017]
    Keywords : Institutional theory; Institutional influence; Institutions; Perception; Swedish SMEs; Production costs; SME Internationalization; Entry modes.;

    Abstract : Since the expansion of globalization, and the opening up of the Chinese market in particular, over the last 15 years or so, Swedish SMEs have had to face increasing international competition for market share of their products and skills. In order to compete successfully, Swedish SMEs are increasingly looking to establish manufacturing units in Asian and other countries, which offer the prospect of lowering production costs and thereby increased profits. READ MORE