Essays about: "china international business environment"
Showing result 1 - 5 of 29 essays containing the words china international business environment.
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1. How to Manage Subsidiaries’ Local Sales Activities During the External Crises? A Case Study of Headquarters Control and Subsidiaries Autonomy in Chinese MNC Under the Covid-19 Pandemic Context
University essay from Göteborgs universitet/Graduate SchoolAbstract : The relationship between MNC headquarters and subsidiaries has always been the focus in the field of international business. For MNCs, how to manage and coordinate the relationship between headquarters and subsidiaries, especially under the dramatic changes in external environment, how the headquarters can effectively manage subsidiaries local activities is very important. READ MORE
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2. Sustainability Marketing : Sustainability Marketing on the Chinese Market
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to be critically observed by societies, which has put more pressure on them to act in more sustainable ways as well as becoming more transparent with their operational and sustainability communication towards stakeholders. READ MORE
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3. Managing networks by MNCs to achieve competitive advantage in the changing environment : A case study of China Unionpay
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose: The purpose of this research is to analyze the effect of changing institutional environment on the case company China Unionpay (CUP) and the management of the new competitive situation of Chinese electronic funds transfer market. Moreover, the impact of this change on the networks and relationships between China Unionpay and their customers is examined. READ MORE
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4. Expectations vs Reality: The Luring of the Red Dragon : The study of the Chinese institutional environment as perceived by Swedish SMEs
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Since the expansion of globalization, and the opening up of the Chinese market in particular, over the last 15 years or so, Swedish SMEs have had to face increasing international competition for market share of their products and skills. In order to compete successfully, Swedish SMEs are increasingly looking to establish manufacturing units in Asian and other countries, which offer the prospect of lowering production costs and thereby increased profits. READ MORE
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5. Internationalization of Chinese MNCs in the Swedish Market : An Empirical Study on the Role of Institutional Structure and Socio-cultural Factors in the Process of Internationalization
University essay fromAbstract : China and Sweden are two key players that are highly involved with and significantly benefited from globalization. Sino-Foreign direct investment (FDI) and Multinational Corporations’(MNC) internationalization are major topics in the academic community of international business and management. READ MORE
