Essays about: "china marketing plan"

Found 5 essays containing the words china marketing plan.

  1. 1. Sharing Economy in Urban China : A study about how sharing economy companies’views on sustainability correspond to consumer motives

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Anton Olsson; Johan Arvidsson; [2020]
    Keywords : Sharing Economy in Shanghai; Sharing Economy; China; Sustainability; Agenda 2030; Consumer Motives;

    Abstract : China is today the global leader and innovator of sharing economy, and the Chinese government has included it in their Five Year (2016-2020) development plan. China has during the last 30 years been the most rapid economically developing country in the world, but it has also brought along some negative consequences. READ MORE

  3. 2. The solutions for Swedish companies to build employer branding on WeChat : Case study of 4 Swedish companies

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Yunlong Sun; [2018]
    Keywords : employer branding; Swedish companies; China; Chinese market; social media; WeChat;

    Abstract : Employer branding has come a long way from its early stages as a marketing branch. The concept of employer branding was established and developed among western companies in the last few decades, while it has become more and more popular in China in recent years. READ MORE

  4. 3. Future Communication Channels in China - A Case Study at Sandvik Mining and Construction in China

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Johansson; [2011]
    Keywords : Technology and Engineering;

    Abstract : Purpose: The Chinese mining industry is the third biggest in the world in terms of scale and magnitude. Due to the growing importance of the Chinese market, Sandvik Mining and Construction is investing heavily in China. As a result, there is a need for a new marketing plan for China. READ MORE

  5. 4. How Kalmar Industries and Trelleborg AB develop their business in the emerging markets of China and Russia

    University essay from Ekonomihögskolan, EHV

    Author : Teresita Reyes Wigren; Stacey Lobban; [2007]
    Keywords : International business; emerging markets such as China and Russia; ;

    Abstract : ABSTRACT Title: How Kalmar Industries and Trelleborg AB developed their business in the emerging markets of China and Russia Background and Purpose: The world is becoming more global and companies are quick to grab hold of this opportunity to internationalize and expand into emerging markets. The emerging markets studied in this paper are China and Russia, which boast growing economics, large sources of labor, and are reportedly highly corrupt. READ MORE

  6. 5. MARKETING ACROSS CULTURES: A case study of IKEA Shanghai

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Ying Pan; [2007]
    Keywords : IKEA; marketing strategy; culture; cultural studies; China; Shanghai; Social sciences; Samhällsvetenskaper; Social Sciences;

    Abstract : The past century saw rapid growth of multinational companies around the globe. Along with the tide of globalization, these companies are compelled to deal with customers cultivated in different cultures. China, boosting a remarkable economic growth in the past two decades, stands out under the spotlight of international business. READ MORE