Essays about: "chinese customer"

Showing result 1 - 5 of 100 essays containing the words chinese customer.

1. 1. Exploring Chinese Consumer’s Attitude Toward Second-Hand Consumption, Shame or Not ?

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : YUAN HUANG; [2023]
   Keywords : Chinese Second-hand industry; Consumer Attitudes; Shame; Face Consciousness;

   Abstract : The burgeoning second-hand economy plays a crucial role in alleviating the environmental crisis exacerbated by over-consumption. In China, the second-hand market has witnessed rapid growth since local customer-to-customer trading platforms emerged in 2015. READ MORE

3. 2. What aspect of Genshin Impact makes players spend money?

   University essay from Uppsala universitet/Institutionen för speldesign

   Author : Lisa Martijn; Ameer Khalid; [2023]
   Keywords : Customer value theory; Emotional Attachment; Gacha; Genshin Impact;

   Abstract : The monetization model Gacha has spread from its country-of-origin Japan and become a global phenomenon. Genshin Impact, a Chinese Gacha game, is currently one of the highest grossing mobile games in the world. Despite its high revenue, Genshin Impact is free to download and play, all purchases in game are voluntary. READ MORE

4. 3. The Desert of Talent in Hospitality Industry : A Qualitative Analysis on High Staff Turnover in Chinese Hotels

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Xiaoxin Xing; [2023]
   Keywords : Hotel; Staff; High Turnover; Sustainability; Industry; Tourism; China;

   Abstract : This paper through qualitative research and the author's collection of relevant articles and materials explains the high turnover rate of hotel staff in China. Employee turnover refers to the behaviour of employees voluntarily or involuntarily terminating their labour relationship with an organization. READ MORE

5. 4. How is E-commerce Live Streaming on TikTok Different from Traditional E-commerce on Alibaba?

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Liu Xinyi; [2023]
   Keywords : ;

   Abstract : Background: In recent years more and more consumers in the Chinese market are participating in e-commerce live streaming platforms for online shopping, which is a challenge for traditional e-commerce and an opportunity for brands. TikTok and Alibaba, as one of the major e-commerce live streaming platforms and traditional e-commerce platforms in China, can provide a new perspective for brands. READ MORE

6. 5. The Effect of using Asian Models in Foreign Brands' Advertising in China: A Quantitative Study on Customer Reactions

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Haochang Li; Yutong Pi; [2022]
   Keywords : Asian models; advertising effectiveness; China; Self-Referencing; Cultural compatibility;

   Abstract : In this thesis, a specific dimension of marketing in China for foreign brands is investigated. This was accomplished by comparing the impact of two sets of advertisements on advertising effectiveness - one with Asian models included and one with only models from other ethnic groups. READ MORE