Essays about: "chinese young consumer behavior"

Found 5 essays containing the words chinese young consumer behavior.

  1. 1. Sustainability and Fast Fashion : Exploring Factors Influencing Consumer Behavior Among Young Generation in China

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Yaoyao Li; Tian Xin; Daiyan Zhang; [2023]
    Keywords : fast fashion; consumer behavior; Chinese young generation; sustainability;

    Abstract : The rise of fast fashion in the global fashion industry has changed the consumption patterns of consumers. However, fast fashion consumption patterns are unsustainable and constitute a risk to environmental and social sustainability. READ MORE

  3. 2. CSR Performance of Foreign-invested Enterprises in China : Driven by Young Consumers and Office Employees

    University essay from Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : Mian Wu; [2013]
    Keywords : Corporate Social Responsibility; Foreign-invested enterprises of China; Driving force; Young consumer; Office employee;

    Abstract : Primary research on sustainable development has suggested that Corporate Social Responsibility (CSR) activities can create a positive effect on employees and consumers. In order to improve CSR outcomes internally and externally, it is necessary to consider the ever-growing expectation of primary stakeholders in different business environment. READ MORE

  4. 3. The Future is Female : A Study of Young Chinese Women's Behavior towards Luxury goods

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Joanna Holm; Sofia Green; [2012]
    Keywords : luxury; consumer behavior; young chinese women;

    Abstract : Purpose: The purpose with this paper is to improve the understanding for companies on what influences female Chinese consumers in the age 20-25 year old to buy luxury goods. Research question: What behaviors do 20-25 year old Chinese women consumers have in relationship to luxury goods? Method: The study is mainly consisting of a quantitative web-survey that consists of 100 respondents. READ MORE

  5. 4. Environmental attitudes and how they affect purchase intentions of environmentally friendly automobiles : An emperical study on Chinese students at Jönköping University

    University essay from Internationella Handelshögskolan

    Author : Olof Henning; Samuel Karlsson; [2011]
    Keywords : Consumer behaviour; ecological behaviour; environmental concern; Theory of planned behaviour TPB ;

    Abstract : Consumers today are becoming more aware of how their behavior and use of resources affect the environment. It is becoming increasingly important for companies to understand consumer’s attitudes in order to predict their behavior. Extensive research has been conducted on the attitude-behavioral relationship in various fields of study. READ MORE

  6. 5. Car Purchasing Behavior in Beijing : - An Empirical Investigation

    University essay from Handelshögskolan vid Umeå universitet

    Author : Xuan Bai; Liu Dongyan; [2008]
    Keywords : Purchasing behavior; Product-related attributes; Consumer Decision Process;

    Abstract : This study aims to give an overview on young Chinese consumers’ car purchase behavior. The results show that car purchasing decision is an important decision for most of Chinese. Consumers get information from different channels. READ MORE