Essays about: "co-branding product"
Showing result 1 - 5 of 8 essays containing the words co-branding product.
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1. Industry Maturity’s Influence on the Viability of Innovation- and Imitation-oriented Strategies - Assessing how elements of industry life cycles influence the viability of innovation and imitation-oriented strategies and its impact on industry development pace - A Qualitative Cross-sectional Study on the Cultured Meat Industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : There is extensive literature on the topic of first-mover advantages, not only with regards to whether such advantages exist or not, but also with regards to their sources. However, there is a scarce amount of research devoted to understanding how such advantages are affected by the maturity of the industry, specifically in emerging industries. READ MORE
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2. Co-branded partnerships with human brands. : A qualitative study to understand managerial efforts of said phenomenon.
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Partnerships between brands and social media influencers are becoming more and more common. This co-branding effort presents many benefits for both parties, thus making it a win-win situation. READ MORE
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3. Factors Influencing Consumers’ Purchase Intention of Co-branded Products with Eco-labels
University essay from Göteborgs universitet/Graduate SchoolAbstract : Purpose The purpose of this study is to explore the factors that influence consumers’ purchase intention of co-branded products with eco-labels in the clothing industry and to what extent these factors affect consumers’ purchase intention. The study fills in a research gap by also investigating the result of the co-branding on the purchase intentions of the consumers. READ MORE
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4. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible asset that fashion brands build and leverage to secure market position and customer loyalty, which leads to a competitive advantage. READ MORE
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5. Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : In a competitive environment, ensuring to provide high quality can be considered as one of the key objectives of the organizations. For guaranteeing that, the firms should communicate efficiently regarding quality, in order to influence the consumers´ perception towards quality. READ MORE
