Essays about: "co-creation challenges – Consumer participation"

Found 2 essays containing the words co-creation challenges – Consumer participation.

1. 1. Combating the credibility crisis - Investigating the role of brand co-creation within green marketing

   University essay from Göteborgs universitet/Graduate School

   Author : Niklas Löfgren; Axel Wieslander; [2022-08-04]
   Keywords : Green Marketing; Brand Co-creation; Green Brand Equity; Brand Credibility; Greenwashing; Transparency;

   Abstract : Firms are facing increasing pressure to become more sustainable, coupled with growing insight and scrutiny. However, attempts to meet these demands and attract sustainability-concerned consumers through green marketing and branding has resulted in widespread greenwashing. READ MORE

3. 2. Innovation through co-creation : Strategies to manage the Challenges of Co-Creation

   University essay from Umeå universitet/Företagsekonomi

   Author : Darein Wadeisa; Abubakar Sada; [2015]
   Keywords : Co-creation; mass customization; designs innovation; co-creation challenges – Consumer participation; consumer-generated content – online innovation communities– collaborative innovation – value co-creation.;

   Abstract : Co-creation has become an important source of competitive advantage for many businesses in the modern world. Therefore, managing co-creation has become an important topic among practitioners and researchers, but there has been little research done on addressing and managing the challenges faced by co-creating companies. READ MORE