Essays about: "communication and new media"

Showing result 1 - 5 of 451 essays containing the words communication and new media.

  1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sofia Zetterberg; Joel Söderholm; [2024]
    Keywords : Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

    Abstract : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. READ MORE

  3. 2. Encouraging Reading on Social Media. Exploring Finnish Bookstagram Community

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Susanna Kokko; [2023-11-21]
    Keywords : social media; Bookstagram; reading; literacy; reading promotion;

    Abstract : In the contemporary digital age, where text-based communication is increasingly significant, literacy skills play a crucial role in effective social participation. However, despite the importance of literacy, a considerable number of people are still illiterate. READ MORE

  4. 3. SOCIAL MEDIA AS TOOLS FOR SOCIAL AND CULTURAL INTEGRATION OF NIGERIAN MIGRANTS IN SWEDEN

    University essay from Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärande

    Author : Mmaduabuchi Chijioke Ikeh; [2023-10-10]
    Keywords : migration; integration; cultural integration; social media; migrants; social integration; social capital; digital literacy; social network;

    Abstract : Purpose: This research aims to examine how new Nigerian migrants in Sweden respond to social and cultural challenges and investigate the role of social media in their integration process. Theory: Social Capital Theory forms the framework that supports this study. READ MORE

  5. 4. Analysing the Internal Communication in Organisation in the Context of Hybrid Model Working from Perspectives of Leaders and Followers

    University essay from Göteborgs universitet/Graduate School

    Author : Roope Haapanen; [2023-08-29]
    Keywords : Hybrid model working; Internal communication; Formal communication; Informal communication Leaders; Followers;

    Abstract : The COVID-19 pandemic kept the world closed for a long time, and its effects affected everyone. Even large organisations could not escape these changes, but it was mandatory for them to come up with new ways, how the working conditions that prevail in offices can be transferred to people`s homes, so that remote working would be possible. READ MORE

  6. 5. Diffusion of digital asset management systems in the Norwegian food and grocery market. A single case study of MyBrand Media

    University essay from Göteborgs universitet/Graduate School

    Author : Maral Javadzadeh Tabatabaee; [2023-07-19]
    Keywords : Digital asset management; diffusion of innovation; technology acceptance model; the Norwegian food and grocery market; value; value proposition; perceived value;

    Abstract : Digital asset management systems as a solution for managing digital content has been gaining attention over the last years and more IT providers are offering digital asset management systems to organizations. However, the decision to adopt this solution in a client-organization is influenced by many factors, making it a challenging and time taking process. READ MORE