Essays about: "communication in Multinational companies"
Showing result 1 - 5 of 68 essays containing the words communication in Multinational companies.
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1. Unlocking the Potential of Sustainability in SMEs within the Pharmaceutical Industry: The Role of Managers in Fostering Sustainability for Organizational Long-term Success
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Sustainable development requires companies to do their part. Managers are central to the partaking of sustainability in their organizations, having responsibility towards internal and external stakeholders to ensure the organization's long-term survival while being mindful of other things than maximizing profit. READ MORE
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2. The Internal Crisis of a Corporation. Effects on coordination, cooperation, integration and communication by the Covid-19 Pandemic
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Communication is a part of coordination, integration and cooperation. Mainly, communication links the three aforementioned components, it is something that is maintained mainly within a multinational corporation. Crisis, including pandemics, come and go. Crises affect both corporations and the world in general. READ MORE
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3. The effect of the dimension of culture masculinity/ femininity in communication in multinational projects
University essay from Jönköping University/Internationella HandelshögskolanAbstract : As companies expand their operation worldwide, multinational communication in multi-cultural teams has become an important research topic, therefore, the purpose of this study promises to offer an understanding of how different degrees of the single dimension of culture MAS (Masculinity/Femininity) affects communication in a multinational and multicultural environment, using as a starting point and reference for this study an undis-closed Swedish multinational company with operations in over 70 countries.The cultural dimension of MAS used in the study was proposed by Geert Hofstede (1980) as part of his research on culture, and it is a key element that set the bases of this work. READ MORE
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4. Impacts of Digital Transformation on Barriers to Knowledge Transfer – A Case Study on Ernst & Young in a Covid-19 Setting
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : In brief, the motivation for conducting this study has been the societal changes brought upon the Covid-19 pandemic from a socio-economic perspective. The outbreak of the pandemic has resulted in that companies faced major organizational challenges to adapt to the virtual working setting in terms of communicating and transferring knowledge. READ MORE
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5. Rethinking the Spectrum of Marketing Communication Tools in B2B : An Explanatory Case Study from a Multinational Automation Company
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Title: Rethinking the Spectrum of Marketing Communication Tools in B2B Date: 2022-06-03 Level: One-Year Master’s Thesis 15, ECTS Institution: Karlstad Business School Authors: Jonathan Segerström & Elina Tidström Tutor: Bo Rundh Keywords: Business-to-business (B2B), Business marketing, Marketing communication, Digital media. Research question: How does a company within the automation industry work with their marketing communication? Purpose: The purpose of this study is to explain the transformation of marketing communication in a company within the automation industry. READ MORE
