Essays about: "communication publicity"
Showing result 1 - 5 of 12 essays containing the words communication publicity.
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1. The attitude behind TMTs sustainability strategies in the real estate industry : A quantitative study of the characteristics behind TMTs attitude towards the perceived gain of positive publicity by stakeholders if implementing a sustainability strategy.
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background & problem: In a fast-moving environment where organizations are forced to meet changing stakeholder needs, the importance of understanding top management teams (TMT) becomes more prominent given their influential position. Further on, with a growing population, the demand in the real estate industry is deemed to have a continuous growth. READ MORE
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2. Is it too late now to say sorry? : A descriptive research on how brands' responses towards sexism advertisements affect consumers' attitudes.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Brands that decide to publish sexist advertisements can generate issues for the company, as well as the perception the consumer has of the brand can become negative. This as consumers form attitudes towards the brand’s delivered communication which influence the overall evaluation the consumer has towards the brand. READ MORE
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3. The invocation of X
University essay from Göteborgs universitet/HDK - Högskolan för design och konsthantverkAbstract : “The Invocation of X” takes its beginning in a narrative about domestic textile handicrafts in a historical perspective. This is in turn connected to other stories: handicrafts as a political strategy, secret societies, and the shared matrix of textile and digital structures. READ MORE
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4. When integrated Marketing Communication Leads to Brand Avoidance : A qualitative study on why consumers actively avoid certain brands because of their marketing communication efforts
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background - Supply is nowadays higher than the demand, making it possible for consumers to pick, choose and purchase brands that responds to their individual identity. Due to the numerous offerings available, consumers have started to become resistant and they are now withstanding the influence of brands marketing activities. READ MORE
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5. Integrated marketing communication for University of Gävle to promote Nursing Program in China
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : This study aims to explore effective marketing communication strategies for the nursing program of University of Gävle to develop in China. Qualitative method is used in this research. READ MORE