Essays about: "communication strategic"

Showing result 1 - 5 of 543 essays containing the words communication strategic.

  1. 1. Reading Between Words and Lines: Decoding Economic Narratives from Governmental Rhetorical Landscape of Saudi Public Investment Fund In Context of Saudi Vision 2030

    University essay from Lunds universitet/Centrum för Mellanösternstudier

    Author : Munshi Zubaer Haque; [2024]
    Keywords : Social Sciences;

    Abstract : This research study aims to study the press releases that had been published by the Saudi Public Investment Fund for the time period, beginning in April 2016 and ending in November 20231. This research intends to understand the potential framing strategies that had been used in the official press releases of the Saudi Public Investment Fund in its communication strategy in the broader context of Saudi Vision 2030. READ MORE

  2. 2. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Fahad Ayub; Buddika Mantilake; [2024]
    Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

  3. 3. FACEBOOK IS NOW META. Meta's corporate sociotechnical imaginary and the discursive construction of the Metaverse as the social platform of the future

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Marc Castell; [2023-11-22]
    Keywords : corporate sociotechnical imaginary; corporate communication; future narratives; Metaverse; platform capitalism; strategic narratives; Sociology of Knowledge Approach to Discourse;

    Abstract : The interpretive discourse-analytic framework of the Sociology of Knowledge Approach to Discourse is used to analyze how Meta's senior executives discursively frame the use of augmented reality and virtual reality in order to position the Metaverse as the next social platform during Connect 2021. The findings suggest five interpretive schemas that characterize the Metaverse as a social platform of the future: (a) the Metaverse as the next version of the Internet; (b) the Metaverse as a facilitator of presence and a connector of people; (c) the Metaverse as a marketplace in the Metaverse economy; (d) the Metaverse as a ubiquitous place in our daily lives; and (e) the Metaverse as a space designed in a responsible manner. READ MORE

  4. 4. Empowering resettled middle Eastern refugees: Exploring information and communication technology for social inclusion, agency and well-being.

    University essay from Göteborgs universitet/Institutionen för pedagogik och specialpedagogik

    Author : Elham Salesi; [2023-10-31]
    Keywords : information and communication technology; social inclusion; refugees; capability approach; well-being; agency;

    Abstract : Aim: This study aims to investigate the role of information and communication technologies (ICTs) in facilitating the social inclusion of resettled Middle Eastern refugees in Sweden. Through a capability approach lens, the research delves into the ways in which refugees utilize ICTs to enhance their agency, self-reliance, and overall well-being within their new societal context. READ MORE

  5. 5. Creating The Most Business-Friendly City In Europe - A case study with the region of Gothenburg - A collaboration with Business Region Göteborg

    University essay from Göteborgs universitet/Graduate School

    Author : Emil Wålinder; Johan Rönnlund; [2023-07-20]
    Keywords : Innovation; Innovative Power; Business climate; Municipality; Business Region Göteborg BRG ;

    Abstract : Business Region Göteborg, an organization responsible for the business development in the city of Gothenburg as well as a representative in business issues for the 13 municipalities in the Gothenburg region, has developed a strategic business program with the overall objective that the Gothenburg region should be Europe’s most business-friendly city by 2035. Because the program needs approval in each of the 13 municipal councils the program is constructed in a way so that it can be modified as deemed most suitable and relevant for each municipality. READ MORE