Essays about: "communication tools used in retail marketing"

Found 2 essays containing the words communication tools used in retail marketing.

1. 1. Discounts as a marketing tool for attraction and retention of customers in e-commerce through the example of a comparative analysis of the specificity of fashion e-shops in Russia and Sweden

   University essay from Akademin för textil, teknik och ekonomi

   Author : Elena Ilicheva; [2015]
   Keywords : specificity of fashion e-shops in Russia and Sweden; discounts as a marketing tool; price policy in fashion e-commerce; online promo;

   Abstract : This study provides a comparative analysis of pricing promotions, which create an incentive to buy in Russian and Swedish fashion e-shops. The aim of this work is to determine the national differences in sales promotions used in e-commerce in these countries. READ MORE

3. 2. Brand consistency : A case study of Stadium

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Charlotte Hedin; Britta Balogh; [2011]
   Keywords : brand consistency; branding; brand identity; brand image; relationship marketing; customer loyalty; brand communities; additional value; retail; sports chain;

   Abstract : A brand has to communicate to its customers in a consistent way to achieve a strong position and to distinguish from competitors on today’s market. Many companies operate and offer their products and services on the current market in physical and virtual environments. READ MORE