Essays about: "communication tools used in retailing"
Found 4 essays containing the words communication tools used in retailing.
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1. Generating Value Using Predictive Analysis in E-retail : A Case Study on How Predictive Analysis Affords Value-Generating Actions
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : Information systems and information technology are rapidly evolving, and the usage of it at the same pace. In different fields, predictive analysis is used daily. Within the area of e-retail, referring to online retailing, it is used for personalisation and as decision support. READ MORE
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2. Managing Customer Relationships : In the Swedish pre-packed grocery bag industry
University essay from Högskolan i Jönköping/IHH, Marketing and LogisticsAbstract : Background: The electronic grocery market in Sweden is growing because; more actors enter the market, increased digitalisation and greater consumer interest. Therefore, companies must adapt their products and services, while building and maintaining customer relationships. READ MORE
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3. Integrating Social Media into the Marketing Communication Strategy : The Case of ID24
University essay from IHH, FöretagsekonomiAbstract : Problem: Integration of social media tools in marketing practice of B2B companies is not a widespread phenomenon yet. However, particular patterns of involvement already exist. Companies get connected through social media and they use Web 2.0 tools to engage the customers in communication and to interact and build relationships with them. READ MORE
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4. CRM in Fashion Companies for men's wear
University essay from IHH, FöretagsekonomiAbstract : Problem: Modeindustrin har varit omtalad under senare tid och eftersom konkurrensen på denna marknad är hög har det lett till en ökad medvetenhet bland konsumenter och speciellt bland manliga konsumenterna. En förundersökning utfärdad av författarna visade att skapandet av kundrelationer möjliggör för modeföretag att bibehålla en konkurrenskraftig position på marknaden. READ MORE