Essays about: "communications strategies"

Showing result 1 - 5 of 90 essays containing the words communications strategies.

  1. 1. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Muthuporuthotage Salini Rasadi Perera; [2024]
    Keywords : Asmr; Asmr Marketing; Brand Experiences; Hermès; Brand Love;

    Abstract : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. READ MORE

  3. 2. Enviromental Discourse and Government Framing : a Comparative Study about the portrayal of Environmental issues by governmental actors in Poland and Sweden

    University essay from Linnéuniversitetet/Institutionen för statsvetenskap (ST)

    Author : Odd Grafström; [2024]
    Keywords : Government Framing; Political Communication Strategy; Poland; Sweden; Environmental issues.;

    Abstract : This is a qualitative content analysis that explores the presence of government framing in political communications regarding environmental issues by governmental actors in Sweden and Poland. By analyzing policy documents, press releases, and equivalent content spanning recent years, the study aims to identify instances of "emphasis framing" deployed by official governmental entities. READ MORE

  4. 3. PRAGMATIC COMPETENCE: REFUSAL SPEECH ACT BY IRANIAN STUDENTS IN SWEDEN

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Kazhal Shatery; [2023-04-19]
    Keywords : English; culture; speech act of refusal; pragmatic; pragmalinguistics and sociopragmatics; politeness theory; refusal strategies;

    Abstract : Understanding cross-cultural differences plays a crucial role in communication and successful cross-cultural communications depends on various factors such as pragmalinguistics and sociopragmatics. Many researchers focus more on the aspect of pragmatics such as speech acts. The present study is a contrastive study of refusal speech act. READ MORE

  5. 4. Factors Impacting Female Career Success in Leadership ´´ Insights from female leaders on their journey of professional growth and leadership ``

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Aram Ahmed; Mohamad ElHaj; [2023]
    Keywords : Leadership; communication; female;

    Abstract : AbstractThe underrepresentation of women in leadership roles has become a global issue. There aremany factors, numerous barriers, and obstacles that prevent women to attain leadership positions and career advancements such as unconscious bias, lack of access to networks and mentors, and a lack of work-life balance support, etc. READ MORE

  6. 5. Reconfigurable Intelligent Surfaces : Optimal Positioning and Coverage Improvement

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Noé Bernadas i Busquets; [2023]
    Keywords : 6G; Reconfigurable Intelligent Surfaces; Wireless Communications; Coverage; 6G; omkonfigurerbara intelligenta ytor; trådlös kommunikation; täckning;

    Abstract : Med framväxten av framtida mobilgenerationer bortom 5G, studeras nya teknologier för att tillgodose de förväntade kraven för framtida tjänster som Ultra-Reliable Low Latency Communications (URLLC) eller Virtual Reality. Bland dessa teknologier uppstår Reconfigurable Intelligent Surfaces (RIS) som en av de mest lovande på grund av deras förmåga att förbättra kanalen samtidigt som de bara ökar nätverkets energiförbrukning måttligt. READ MORE