Essays about: "communications strategy thesis"

Showing result 1 - 5 of 39 essays containing the words communications strategy thesis.

  1. 1. Risk management of PPP projects in China

    University essay from KTH/Fastigheter och byggande

    Author : Xinyu Wang; [2017]
    Keywords : Risk Management; Public-Private-Partnership PPP ; China;

    Abstract : This thesis report is aiming to make a literature review on the risk management of PPP projects. At first, 22 risks are identified from different literatures, and next the suggested risk allocations from various literatures are given and get compared with each other. In addition, one more important part in the risk management, i.e. READ MORE

  2. 2. Like, Comment & Subscribe

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Olle Eriksson; Christian Vilselius; [2017]
    Keywords : Influencer marketing; Celebrity endorsement; Advertising effectiveness; Adverting equity; Parasocial interaction;

    Abstract : Despite influencer marketing being an increasingly popular marketing communications strategy for practitioners today, little academic research has explored how to best execute influencer marketing campaigns in order to generate the highest advertising effectiveness and consumer-­-perceived value. By looking at influencers as celebrity endorsers who are applying an advertising approach perspective, the purpose of the thesis is to investigate what combination of type of influencer and type of advertising message is most suitable in picture-­-based and video-­- based content community settings respectively. READ MORE

  3. 3. Accessory Portfolio Planning at Axis Communications

    University essay from Lunds universitet/Teknisk logistik

    Author : Gustav Nyström; Rasmus Wellander; [2016]
    Keywords : Decision support model; Accessories; Product development; Stage-gate process; Portfolio management; Technology and Engineering;

    Abstract : Abstract Background Axis Communications is a Lund based company which specializes in network cameras. In addition to the cameras, the company has a wide range of accessories that ensure their customers receive complete solutions. READ MORE

  4. 4. Parallelize Automated Tests in a Build and Test Environment

    University essay from Linköpings universitet/Programvara och system

    Author : Selva Ganesh Durairaj; [2016]
    Keywords : function tests; test automation; resource allocation; multiprocessing; parallel testing; scheduling algorithms; evaluation; simulation; prototyping;

    Abstract : This thesis investigates the possibilities of finding solutions, in order to reduce the total time spent for testing and waiting times for running multiple automated test cases in a test framework. The “Automated Test Framework”, developed by Axis Communications AB, is used to write the functional tests to test both hardware and software of a resource. READ MORE

  5. 5. Unlocking successful sustainability : innovative communication strategies for science based policy

    University essay from Lunds universitet/LUCSUS

    Author : Saahil Waslekar; [2016]
    Keywords : professional environment science communicator PESC ; boundary work; science communication; Science Policy Interface SPI ; science-based policy; sustainability science; Social Sciences;

    Abstract : Environmental policy should be made up of scientific evidence. This thesis paper supports science based policy and its formulation through innovative communication strategies. READ MORE