Essays about: "communications strategy thesis"

Showing result 11 - 15 of 39 essays containing the words communications strategy thesis.

  1. 11. How to design a distribution flow to the Indian market - Based on market potential, import regulations, and trade barriers

    University essay from Lunds universitet/Teknisk logistik

    Author : Linn Sjövie Hasserius; Jessica Arvidsson; [2014]
    Keywords : Corporate strategy; macro environment; sales and market potential; trade regulation; distribution flow; import and export; India; Företagsstrategi; makromiljö; försäljnings- och marknadspotential; handelsregler och utformning av distributionsflöde; försörjningskedja; import och export; Indien; Technology and Engineering;

    Abstract : BACKGROUND AND PURPOSE A global company aiming at a high market position in the future, which Axis Communications AB is, is forced to address the emerging markets. Axis has previously focused on Brazil, Russia, and China and now it is time to address the fourth BRIC country; India, since it is considered to have one of the world's greatest market potential. READ MORE

  2. 12. Lifelong Learning Strategies in Turkey/Izmir : The Purpose of Learning and Barriers to Women's Participation

    University essay from Stockholms universitet/Institutionen för pedagogik och didaktik

    Author : Sertac Öngör; [2014]
    Keywords : ;

    Abstract : Lifelong learning has always been one of the most important concepts for the development and survival of humanity.  In today’s globalized world, innovations in communications and information technologies have brought global interconnectedness and economic competiveness. Knowledge becomes outdated at an ever-increasing rate. READ MORE

  3. 13. Matching Companies' CSR Efforts with Consumers' Perceptions

    University essay from Lunds universitet/Företagsekonomiska institutionen; Lunds universitet/Ekonomihögskolan

    Author : Elisabeth Lam; Souzan Meana; [2014]
    Keywords : Corporate Social Responsibility; sustainability; consumer perceptions; strategy; marketing communications; value chain; stakeholders; Business and Economics; Technology and Engineering;

    Abstract : Issue of the study: Corporate social responsibility (CSR) is becoming a normal part of every corporate’s business. Companies are putting a lot of effort on sustainability and social responsibility due to an increase in regulations and demands from different stakeholders. READ MORE

  4. 14. Project Communication's Impact on Risk Management and Goal Achievement : A case study of project communication's impact on risk management and goal achievement in public place branding projects.

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Liv Burman; Nils Sandberg; [2014]
    Keywords : Project communication; risk management; goal achievement; place branding.;

    Abstract : Public place branding in municipalities is increasing in frequency and consists of multiple stakeholders, which enhances the role of communication in this type of project. The research question is how does project communication impact risk management and goal achievement in public place branding projects? This is answered by the main purpose of this study, which is to increase the understanding of the project communication’s role in risk management and goal achievement in public place branding projects. READ MORE


    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gustaf Holmblad; Christina Ericsson; [2013]
    Keywords : Brand Orientation; CBIM Framework; Strategic Orientation; Market Orientation; Strategic Brand Management; Social Sciences;

    Abstract : ABSTRACT Title: A Typology of Brand Orientation Case Study of Corporate Brand Management Seminar date: 27/05/13 Course: Degree project in International Marketing and Brand management, Master Level, BUSN 39, 15 University Credit Points (15 ECTS). Authors: Christina Ericsson & Gustaf Holmblad Supervisor: Mats Urde Key words: Brand Orientation, CBIM Framework, Strategic Orientation, Market Orientation, Strategic Brand Management Thesis purpose: The purpose and the main focus of this study is to give empirical examples as well as to contribute to a typology showing ways in which organizations can be brand oriented. READ MORE