Essays about: "communications strategy thesis"

Showing result 11 - 15 of 37 essays containing the words communications strategy thesis.

  1. 11. Matching Companies' CSR Efforts with Consumers' Perceptions

    University essay from Lunds universitet/Företagsekonomiska institutionen; Lunds universitet/Ekonomihögskolan

    Author : Elisabeth Lam; Souzan Meana; [2014]
    Keywords : Corporate Social Responsibility; sustainability; consumer perceptions; strategy; marketing communications; value chain; stakeholders; Business and Economics; Technology and Engineering;

    Abstract : Issue of the study: Corporate social responsibility (CSR) is becoming a normal part of every corporate’s business. Companies are putting a lot of effort on sustainability and social responsibility due to an increase in regulations and demands from different stakeholders. READ MORE

  2. 12. Project Communication's Impact on Risk Management and Goal Achievement : A case study of project communication's impact on risk management and goal achievement in public place branding projects.

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Liv Burman; Nils Sandberg; [2014]
    Keywords : Project communication; risk management; goal achievement; place branding.;

    Abstract : Public place branding in municipalities is increasing in frequency and consists of multiple stakeholders, which enhances the role of communication in this type of project. The research question is how does project communication impact risk management and goal achievement in public place branding projects? This is answered by the main purpose of this study, which is to increase the understanding of the project communication’s role in risk management and goal achievement in public place branding projects. READ MORE

  3. 13. A TYPOLOGY OF BRAND ORIENTATION - A CASE STUDY OF CORPORATE BRAND MANAGEMENT

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gustaf Holmblad; Christina Ericsson; [2013]
    Keywords : Brand Orientation; CBIM Framework; Strategic Orientation; Market Orientation; Strategic Brand Management; Social Sciences;

    Abstract : ABSTRACT Title: A Typology of Brand Orientation Case Study of Corporate Brand Management Seminar date: 27/05/13 Course: Degree project in International Marketing and Brand management, Master Level, BUSN 39, 15 University Credit Points (15 ECTS). Authors: Christina Ericsson & Gustaf Holmblad Supervisor: Mats Urde Key words: Brand Orientation, CBIM Framework, Strategic Orientation, Market Orientation, Strategic Brand Management Thesis purpose: The purpose and the main focus of this study is to give empirical examples as well as to contribute to a typology showing ways in which organizations can be brand oriented. READ MORE

  4. 14. Relationships management in hospitality industry. : STF Svenska Touristförening.

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Aleksandr Shalimov; Calistus Godwin; [2013]
    Keywords : STF Svenska Touristförening ; Networking; Relationships; Hospitality Industry; Tourism; Association;

    Abstract :  AbstractTitle: Relationships management in hospitality industry, STF Svenska  Touristförening. Level: Final assignment for Master Degree in Business Administration Author: Aleksandr Shalimov , Calistus Godwin Supervisor: Ernst Hollander Date: 2013. READ MORE

  5. 15. Obstacles to innovation management in SMEs : A case study of Libo Airport

    University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad; Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : YI WEI; XIANGYUN XU; [2013]
    Keywords : innovation management; innovation process; SMEs.;

    Abstract : This thesis examines innovation, innovation management and the innovation process in SMEs (small and medium enterprises). There are many academic researchers who work on innovation management but there are very few studies on SME innovation management. READ MORE