Essays about: "communications strategy thesis"

Showing result 11 - 15 of 37 essays containing the words communications strategy thesis.

  1. 11. Matching Companies' CSR Efforts with Consumers' Perceptions

    University essay from Lunds universitet/Företagsekonomiska institutionen; Lunds universitet/Ekonomihögskolan

    Author : Elisabeth Lam; Souzan Meana; [2014]
    Keywords : sustainability; Corporate Social Responsibility; consumer perceptions; strategy; marketing communications; value chain; stakeholders; Business and Economics; Technology and Engineering;

    Abstract : Issue of the study: Corporate social responsibility (CSR) is becoming a normal part of every corporate’s business. Companies are putting a lot of effort on sustainability and social responsibility due to an increase in regulations and demands from different stakeholders. READ MORE

  2. 12. How to design a distribution flow to the Indian market - Based on market potential, import regulations, and trade barriers

    University essay from Lunds universitet/Teknisk logistik

    Author : Linn Sjövie Hasserius; Jessica Arvidsson; [2014]
    Keywords : macro environment; Corporate strategy; sales and market potential; trade regulation; distribution flow; import and export; India; Företagsstrategi; makromiljö; försäljnings- och marknadspotential; handelsregler och utformning av distributionsflöde; försörjningskedja; import och export; Indien; Technology and Engineering;

    Abstract : BACKGROUND AND PURPOSEA global company aiming at a high market position in the future, which Axis Communications AB is, is forced to address the emerging markets. Axis has previously focused on Brazil, Russia, and China and now it is time to address the fourth BRIC country; India, since it is considered to have one of the world's greatest market potential. READ MORE

  3. 13. A TYPOLOGY OF BRAND ORIENTATION - A CASE STUDY OF CORPORATE BRAND MANAGEMENT

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gustaf Holmblad; Christina Ericsson; [2013]
    Keywords : CBIM Framework; Brand Orientation; Strategic Orientation; Market Orientation; Strategic Brand Management; Social Sciences;

    Abstract : ABSTRACTTitle: A Typology of Brand Orientation Case Study of Corporate Brand ManagementSeminar date: 27/05/13Course: Degree project in International Marketing and Brand management, Master Level, BUSN 39, 15 University Credit Points (15 ECTS).Authors: Christina Ericsson & Gustaf HolmbladSupervisor: Mats UrdeKey words: Brand Orientation, CBIM Framework, Strategic Orientation, Market Orientation, Strategic Brand ManagementThesis purpose: The purpose and the main focus of this study is to give empirical examples as well as to contribute to a typology showing ways in which organizations can be brand oriented. READ MORE

  4. 14. Relationships management in hospitality industry. : STF Svenska Touristförening.

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Aleksandr Shalimov; Calistus Godwin; [2013]
    Keywords : STF Svenska Touristförening ; Networking; Relationships; Hospitality Industry; Tourism; Association;

    Abstract :  AbstractTitle: Relationships management in hospitality industry, STF Svenska  Touristförening. Level: Final assignment for Master Degree in Business Administration Author: Aleksandr Shalimov , Calistus Godwin Supervisor: Ernst Hollander Date: 2013. READ MORE

  5. 15. Obstacles to innovation management in SMEs : A case study of Libo Airport

    University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad; Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : YI WEI; XIANGYUN XU; [2013]
    Keywords : innovation management; innovation process; SMEs.;

    Abstract : This thesis examines innovation, innovation management and the innovation process in SMEs (small and medium enterprises). There are many academic researchers who work on innovation management but there are very few studies on SME innovation management. READ MORE