Essays about: "communications strategy thesis"

Showing result 16 - 20 of 39 essays containing the words communications strategy thesis.

  1. 16. Relationships management in hospitality industry. : STF Svenska Touristförening.

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Aleksandr Shalimov; Calistus Godwin; [2013]
    Keywords : STF Svenska Touristförening ; Networking; Relationships; Hospitality Industry; Tourism; Association;

    Abstract :  AbstractTitle: Relationships management in hospitality industry, STF Svenska  Touristförening. Level: Final assignment for Master Degree in Business Administration Author: Aleksandr Shalimov , Calistus Godwin Supervisor: Ernst Hollander Date: 2013. READ MORE

  2. 17. Obstacles to innovation management in SMEs : A case study of Libo Airport

    University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad; Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : YI WEI; XIANGYUN XU; [2013]
    Keywords : innovation management; innovation process; SMEs.;

    Abstract : This thesis examines innovation, innovation management and the innovation process in SMEs (small and medium enterprises). There are many academic researchers who work on innovation management but there are very few studies on SME innovation management. READ MORE

  3. 18. What influences Knowledge Sharing?

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Manon Grünfelder; Angelika Hartner; [2013]
    Keywords : knowledge; knowledge sharing; knowledge transfer; knowledge sharing policy; individual factors; barriers.;

    Abstract : In the competitive environment, organizational knowledge became one of the most valuable strategic resources for a company. Indeed, it is said to be the only resource that cannot be imitated, and thus, that provides a reliable competitive advantage. Hence, knowledge management has become a highly investigated field of study. READ MORE

  4. 19. The Long Tail of Loyalty : Case study of Apple Premium Resellers in Sweden

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Hung Tran; Dan Zhu; Nyambayar Tuya; [2012]
    Keywords : Long Tail; E-loyalty; Marketing Communications; Apple Premium Reseller;

    Abstract : Background: The Internet has created new efficient channels of doing business. For this nontraditional market, a business strategy that is both effective and efficient needs to be employed. The Long Tail business strategy was developed by Chris Anderson in 2006. READ MORE

  5. 20. The firms’ use and customers’ perception of Facebook in the context of customer-based brand equity : A case study of professional team sport organizations

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Söndra Brand; Moritz Justus Klein; [2012]
    Keywords : Customer-based brand equity; professional team sport; sports marketing; Facebook;

    Abstract : Purpose: The purpose of this thesis is to provide a holistic understanding of how Facebook is used by professional team sport organizations to strengthen customer based-brand equity and how these attempts are perceived by the customers with a focus on the derived benefits. Frame of reference: Customer-based brand equity is conceptualized, modified and employed to the realm of Facebook. READ MORE