Essays about: "communications strategy thesis"

Showing result 16 - 20 of 37 essays containing the words communications strategy thesis.

  1. 16. What influences Knowledge Sharing?

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Manon Grünfelder; Angelika Hartner; [2013]
    Keywords : knowledge; knowledge sharing; knowledge transfer; knowledge sharing policy; individual factors; barriers.;

    Abstract : In the competitive environment, organizational knowledge became one of the most valuable strategic resources for a company. Indeed, it is said to be the only resource that cannot be imitated, and thus, that provides a reliable competitive advantage. Hence, knowledge management has become a highly investigated field of study. READ MORE

  2. 17. The Long Tail of Loyalty : Case study of Apple Premium Resellers in Sweden

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Hung Tran; Dan Zhu; Nyambayar Tuya; [2012]
    Keywords : Long Tail; E-loyalty; Marketing Communications; Apple Premium Reseller;

    Abstract : Background: The Internet has created new efficient channels of doing business. For this nontraditional market, a business strategy that is both effective and efficient needs to be employed. The Long Tail business strategy was developed by Chris Anderson in 2006. READ MORE

  3. 18. The firms’ use and customers’ perception of Facebook in the context of customer-based brand equity : A case study of professional team sport organizations

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Söndra Brand; Moritz Justus Klein; [2012]
    Keywords : Customer-based brand equity; professional team sport; sports marketing; Facebook;

    Abstract : Purpose: The purpose of this thesis is to provide a holistic understanding of how Facebook is used by professional team sport organizations to strengthen customer based-brand equity and how these attempts are perceived by the customers with a focus on the derived benefits.Frame of reference: Customer-based brand equity is conceptualized, modified and employed to the realm of Facebook. READ MORE

  4. 19. Trends, Pressures and Factors that affect Data Center Management taking Environmental Sustainability into Account

    University essay from Lunds universitet/Institutionen för informatik

    Author : Charalampos Papadopoulos; Andreas Wurm; [2012]
    Keywords : data centers; data center management; environmental sustainability; strategic operations decisions; Technology and Engineering;

    Abstract : Information and Communications Technology is an increasing factor in the everyday life, whether this is private or public. In coherence with this, reports and research presents the contribution to effects in terms of pollution, such as greenhouse gas emissions and electronic waste. READ MORE

  5. 20. Contructing the "New Moderates" - a case study in political communication

    University essay from Stockholms universitet/Institutionen för mediestudier

    Author : Daniel Lundh; [2012]
    Keywords : political communication swedish politics critical discourse analysis;

    Abstract : In this thesis, the“NewModerates” communications strategy used by The Moderate Party and the representation of social practices and social conditions by Alliance for Sweden-coalition in the 2006 and 2010 Swedish election campaigns are analyzed.The campaigns are placed in the context of current research on modern political communication and analyzed through Fairclough´s Critical Discourse Analysis framework. READ MORE