Essays about: "communications strategy thesis"

Showing result 36 - 40 of 61 essays containing the words communications strategy thesis.

  1. 36. Strategy Development for Building Digital Collections of the University of Cape Coast Library, Ghana : A Case Study

    University essay from Högskolan i Borås/Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan

    Author : Nesba Adzobu; [2013]
    Keywords : case study; digital collections; Ghana; interviews; Mintzberg; strategic planning; UCC;

    Abstract : Strategic planning is a critical issue for higher education academic libraries, especially in developing countries like Ghana, due to limited financial resources and the rapid change in the information environment during the last several decades. Theory-testing case study methodology was used in this thesis to examine strategy formulation and implementation in building the digital collections of the University of Cape Coast Library (UCCL) in Ghana. READ MORE

  3. 37. What influences Knowledge Sharing?

    University essay from Företagsekonomi

    Author : Manon Grünfelder; Angelika Hartner; [2013]
    Keywords : knowledge; knowledge sharing; knowledge transfer; knowledge sharing policy; individual factors; barriers.;

    Abstract : In the competitive environment, organizational knowledge became one of the most valuable strategic resources for a company. Indeed, it is said to be the only resource that cannot be imitated, and thus, that provides a reliable competitive advantage. Hence, knowledge management has become a highly investigated field of study. READ MORE

  4. 38. A TYPOLOGY OF BRAND ORIENTATION - A CASE STUDY OF CORPORATE BRAND MANAGEMENT

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gustaf Holmblad; Christina Ericsson; [2013]
    Keywords : Brand Orientation; CBIM Framework; Strategic Orientation; Market Orientation; Strategic Brand Management; Social Sciences;

    Abstract : ABSTRACT Title: A Typology of Brand Orientation Case Study of Corporate Brand Management Seminar date: 27/05/13 Course: Degree project in International Marketing and Brand management, Master Level, BUSN 39, 15 University Credit Points (15 ECTS). Authors: Christina Ericsson & Gustaf Holmblad Supervisor: Mats Urde Key words: Brand Orientation, CBIM Framework, Strategic Orientation, Market Orientation, Strategic Brand Management Thesis purpose: The purpose and the main focus of this study is to give empirical examples as well as to contribute to a typology showing ways in which organizations can be brand oriented. READ MORE

  5. 39. Relationships management in hospitality industry. : STF Svenska Touristförening.

    University essay from Avdelningen för ekonomi

    Author : Aleksandr Shalimov; Calistus Godwin; [2013]
    Keywords : STF Svenska Touristförening ; Networking; Relationships; Hospitality Industry; Tourism; Association;

    Abstract :  Abstract Title: Relationships management in hospitality industry, STF Svenska   Touristförening.   Level: Final assignment for Master Degree in Business Administration   Author: Aleksandr Shalimov , Calistus Godwin   Supervisor: Ernst Hollander   Date: 2013. READ MORE

  6. 40. Obstacles to innovation management in SMEs : A case study of Libo Airport

    University essay from Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : YI WEI; XIANGYUN XU; [2013]
    Keywords : innovation management; innovation process; SMEs.;

    Abstract : This thesis examines innovation, innovation management and the innovation process in SMEs (small and medium enterprises). There are many academic researchers who work on innovation management but there are very few studies on SME innovation management. READ MORE