Essays about: "communications strategy thesis"

Showing result 6 - 10 of 37 essays containing the words communications strategy thesis.

  1. 6. Online communications in tour operators marketing strategies : A case study on how and why do tour operators integrate online communication in their marketing strategies

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Lysa Thorbecke; thomas Britos; [2015]
    Keywords : tour operators; marketing strategy; online communications; tourism;

    Abstract : The purpose of this thesis is to explore the different Internet tools in a marketing strategy, which can be used within a tour operator in Sweden. The question is why did they choose these specifics Internet tools and how do they use it. READ MORE

  2. 7. Market Entry, Strategy and Business Development in Mobile Health (mHealth) Industry

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi; Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Víctor Castaño Labajo; Jinsong Xiao; [2015]
    Keywords : mHealth; mobile health; blue oceans; strategy; business;

    Abstract : Problem formulation. The European Commission considers that health care providers and potential payers may need further evidence of mobile health (mHealth) clinical and economic benefits and despite there are hundreds of mHealth initiatives, most of them did not move beyond the pilot phase. Purpose. READ MORE

  3. 8. Test Selection Based on Historical Test Data

    University essay from Lunds universitet/Institutionen för datavetenskap

    Author : Edward Dunn Ekelund; [2015]
    Keywords : regression testing; test selection; test prioritization; RTS; Technology and Engineering;

    Abstract : This thesis is the culmination of an action research project conducted at Axis Communications, which tries to enable test selection based on historical test data. In order to realize this, a prototype program -- the Difference Engine -- was created, which can parse and analyze historical test data drawn from a large database. READ MORE

  4. 9. How to design a distribution flow to the Indian market - Based on market potential, import regulations, and trade barriers

    University essay from Lunds universitet/Teknisk logistik

    Author : Linn Sjövie Hasserius; Jessica Arvidsson; [2014]
    Keywords : Corporate strategy; macro environment; sales and market potential; trade regulation; distribution flow; import and export; India; Företagsstrategi; makromiljö; försäljnings- och marknadspotential; handelsregler och utformning av distributionsflöde; försörjningskedja; import och export; Indien; Technology and Engineering;

    Abstract : BACKGROUND AND PURPOSE A global company aiming at a high market position in the future, which Axis Communications AB is, is forced to address the emerging markets. Axis has previously focused on Brazil, Russia, and China and now it is time to address the fourth BRIC country; India, since it is considered to have one of the world's greatest market potential. READ MORE

  5. 10. Lifelong Learning Strategies in Turkey/Izmir : The Purpose of Learning and Barriers to Women's Participation

    University essay from Stockholms universitet/Institutionen för pedagogik och didaktik

    Author : Sertac Öngör; [2014]
    Keywords : ;

    Abstract : Lifelong learning has always been one of the most important concepts for the development and survival of humanity.  In today’s globalized world, innovations in communications and information technologies have brought global interconnectedness and economic competiveness. Knowledge becomes outdated at an ever-increasing rate. READ MORE