Essays about: "communications strategy thesis"

Showing result 6 - 10 of 39 essays containing the words communications strategy thesis.

  1. 6. The role of modern mobile and social media communications : Case of SMEs’ marketing activities

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Konstantin Dyachkov; [2016]
    Keywords : Mobile Marketing; Social Media Marketing; Small and Medium-seized Enterprises;

    Abstract : Background: In today’s world mobile marketing and social media marketing are playing a significant role. The reason for this is a global digitalization that effects a lot of interactions between clients and organizations. In that situation small and medium-seized enterprises (SMEs) are challenged to exist and generate revenue. READ MORE

  2. 7. Analysis and Design of Microwave Reconfigurable Filters in ESIW Technology

    University essay from Högskolan i Gävle/Avdelningen för elektronik, matematik och naturvetenskap; Högskolan i Gävle/Avdelningen för elektronik, matematik och naturvetenskap

    Author : Juan Rafael Sánchez Marín; María Trinidad Juliá Morte; [2015]
    Keywords : Reconfigurable; Microwave; Filters; ESIW; Empty; Substrate; Integrated; Waveguide;

    Abstract : Microwave filters are essential components in high frequency communication systems. The features required for these devices are increasing due to the increase in frequency, caused by the saturation of the electromagnetic spectrum. READ MORE

  3. 8. Online communications in tour operators marketing strategies : A case study on how and why do tour operators integrate online communication in their marketing strategies

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Lysa Thorbecke; thomas Britos; [2015]
    Keywords : tour operators; marketing strategy; online communications; tourism;

    Abstract : The purpose of this thesis is to explore the different Internet tools in a marketing strategy, which can be used within a tour operator in Sweden. The question is why did they choose these specifics Internet tools and how do they use it. READ MORE

  4. 9. Market Entry, Strategy and Business Development in Mobile Health (mHealth) Industry

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi; Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Víctor Castaño Labajo; Jinsong Xiao; [2015]
    Keywords : mHealth; mobile health; blue oceans; strategy; business;

    Abstract : Problem formulation. The European Commission considers that health care providers and potential payers may need further evidence of mobile health (mHealth) clinical and economic benefits and despite there are hundreds of mHealth initiatives, most of them did not move beyond the pilot phase. Purpose. READ MORE

  5. 10. Test Selection Based on Historical Test Data

    University essay from Lunds universitet/Institutionen för datavetenskap

    Author : Edward Dunn Ekelund; [2015]
    Keywords : regression testing; test selection; test prioritization; RTS; Technology and Engineering;

    Abstract : This thesis is the culmination of an action research project conducted at Axis Communications, which tries to enable test selection based on historical test data. In order to realize this, a prototype program -- the Difference Engine -- was created, which can parse and analyze historical test data drawn from a large database. READ MORE