Essays about: "community approach"

Showing result 1 - 5 of 1289 essays containing the words community approach.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. Cultivating connections: exploring the impact of community garden on social cohesion : in a socio-economic disadvantaged neighbourhood in Sweden

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Reham Ghallab; [2024]
    Keywords : Social cohesion; social capital; community garden; socio-economic neighbourhoods; segregation;

    Abstract : The study delves into the interplay between the social dynamics of the community garden space and broader socio-political forces, exploring how these factors mold practices and interactions within the community garden, thereby influencing social cohesion. Despite the apparent segregation, Tensta Garden serves as a catalyst, inspiring residents to construct relationships, actively participate, and cultivate connections and shared experiences. READ MORE

  4. 3. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Fahad Ayub; Buddika Mantilake; [2024]
    Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

  5. 4. Potential and Limitations of the Sketch Map Tool in the International Red Cross Red Crescent Movement

    University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

    Author : Kimon Letzner; [2024]
    Keywords : Disaster risk reduction; Participatory action research; Community risk mapping; International Red Cross Red Crescent Movement; Colombia; Technology and Engineering;

    Abstract : In disaster risk management, participatory mapping (PM) closes spatial data gaps in communities by integrating local risk knowledge. The thesis examined the potential and limitations of the Sketch Map Tool (SMT) as a PM tool for community-based disaster risk reduction (DRR) through an International Red Cross Red Crescent Movement case study. READ MORE

  6. 5. Reclaiming the Past and the Present: The Presentation and Representation of Ethnic Minorities in Cultural Institutions

    University essay from Lunds universitet/Graduate School

    Author : Vendula Pokorná; [2024]
    Keywords : Social Anthropology; Cultural Institutions; Exhibition Narrative; Exhibition Atmosphere; Respect; Sámi People; Roma People; Social Sciences;

    Abstract : Cultural institutions such as museums and art galleries are important agents in educating the broader public on matters where current awareness is missing, inadequate or inaccurate. In this study, I focus on one such matter, which is the knowledge regarding ethnic minorities, their history, traditions, and current challenges. READ MORE