Essays about: "community engagement"

Showing result 1 - 5 of 339 essays containing the words community engagement.

1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Moa Lind; Malin Morup; [2024-02-12]
   Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

3. 2. Local History Awareness : And its Influence on Young People in a Post-Communist Region

   University essay from Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

   Author : Marwan M. Hassan; [2024]
   Keywords : local history; place attachment; regional affiliation; regional pride; civic engagement; social trust; regional identity; mobile learning; mobile website; post-communist communities; retrospective qualitative interviews; Eberswalde; East Germany;

   Abstract : This project explores the impact of a mobile website (MWS) designed to enhance knowledge and interest in local history among residents of Eberswalde as a sample for an Eastern German post-communist city. It aims to strengthen the sense of regional identity and attachment, potentially affecting their decision to remain in or leave the region. READ MORE

4. 3. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Fahad Ayub; Buddika Mantilake; [2024]
   Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

5. 4. Business Model Innovation for Energy Communities : A Cross-Comparative Analysis with the Business Model Canvas in the Swedish energy market

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Sohel Abdu; [2024]
   Keywords : Energy Communities; Renewable Energy Systems; Business Model Canvas Innovation; Swedish Energy Policy; Prosumer engagement; Circular Energy Economy; Smart Energy Technology; Sustainable Energy Transition.; Energigemenskaper; Förnybara Energisystem; Affärsmodells Canvas Innovation; Svensk Energipolitik; Prosumer engagemang; Cirkulär Energi Ekonomi; Smart Energiteknik; Hållbar Energi Övergång;

   Abstract : This thesis undertakes a thorough exploration of business models for energy communities, specifically tailored to the unique requirements of the Swedish energy sector. Its objective is to identify and evaluate global business models for energy communities, focusing on their applicability within Sweden's regulatory, market, and socio-cultural contexts. READ MORE

6. 5. Linking for Peace. An affordance perspective of LinkedIn as an instrument for peace professionals to advance constructive conflict resolution and transformative efforts

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Jasmine Traore; [2023-11-22]
   Keywords : Affordances; Human Computer Interaction HCI ; Peace and Conflict Research;

   Abstract : Has LinkedIn become the platform for a global community of practice for peace professionals? Does it have the potential to be? An inductive approach to Reflexive Thematic Analysis (RTA) following Braun and Clarke’s six-phase methodology was used as an analytic instrument on empirical data from 13 semi-structured interviews with professionals in peace mediation, using the theoretical lens of affordances. The participants in the study were found to use LinkedIn to create and sustain meaningful connections globally and across sectors, learn from empirical knowledge, stories and insights from others and explore economic opportunities. READ MORE