Essays about: "company loyalty"

Showing result 1 - 5 of 205 essays containing the words company loyalty.

  1. 1. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    University essay from Göteborgs universitet/Graduate School

    Author : Karin Gåsste; Antara Islam; [2023-07-03]
    Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

  3. 2. Loyalty Program Termination Recovery - A quantitative study on the efficacy of compensation and explanation recovery efforts in mitigating negative reactions following a loyalty program termination

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Marcus Hagström; Karl Granbom; [2023]
    Keywords : Loyalty program termination; Service failure; Recovery efforts; Compensation; Explanation;

    Abstract : Loyalty program (LP) practitioners increasingly face the necessity to terminate their LP considering the disadvantages to LP management, the fact that LPs continually fail to be of value to many members and the growing shift towards subscription-based loyalty models. Aware that terminations lead to negative customer reactions, managers will inevitably wonder how to mitigate such reactions so as to retain customers and diminish negative backlash. READ MORE

  4. 3. The effects of different acquisition strategies on brand equity and purchase intention

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Pupu Jin; [2023]
    Keywords : Brand image; Acquisitions and Mergers; Automobile industry; Brand equity; Purchase intention;

    Abstract : Purpose - This study investigates the effect factors of brand equity and purchase intention for the original brand from the M&A perspective, involving two types of acquisitions (acquiring a medium image brand and acquiring a high-end image brand). The study object is a Chinese low-end automobile brand, Changcheng, who seeks to improve the brand. READ MORE

  5. 4. THE INFLUENCE OF EMPOWERING LEADERSHIP IN REMOTE WORKING ENVIRONMENTS : A qualitative study of how empowering leadership influences self-leadership and internal branding

    University essay from Umeå universitet/Företagsekonomi

    Author : Frida Sundström; Robin Hasselryd; [2023]
    Keywords : Leadership; Remote work; Self-leadership;

    Abstract : When Covid-19 arrived, the rapidly accelerating transformation in the commercial sector faced a significant challenge. The circumstances of the pandemic helped to further show that it is possible for many employees to work remotely. READ MORE

  6. 5. Digital transformation in interior design industry using human-centered design : Addressing internal limitations in the furniture, fixtures, and equipment department and enhancing satisfaction of corporate clients and interior design professionals of UAE-based interior design company

    University essay from Mälardalens universitet/Akademin för innovation, design och teknik

    Author : Yuliya Urban; [2023]
    Keywords : ;

    Abstract : This research provides a comprehensive analysis of the commercial furniture sales industry, with a focus on identifying how digital technologies can be utilized to improve customer satisfaction. The study explores the various internal limitations that can impact customer satisfaction, such as communication breakdowns, lack of collaboration, and inefficient project management processes. READ MORE