Essays about: "company strategic management"

Showing result 11 - 15 of 461 essays containing the words company strategic management.

  1. 11. Managing knowledge and innovation as a startup : A study on how Swedish tech startups work with knowledge management in order to utilize inbound open innovation

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Disa Holm; Rebecca Hemzelius Fransson; [2023]
    Keywords : Tech startup; Knowledge Management; Inbound Open Innovation; Knowledge Management Systems; Interdepartmental Connectedness; Strategic Human Resource Management; Managerial Practices;

    Abstract : Swedish tech startups are at the forefront of innovation and growth. Startups however often face challenges in knowledge management, due to their fast paced growth. The purpose of this study is to explore how Swedish tech startups work with knowledge management in order to utilize inbound open innovation across a company. READ MORE

  3. 12. Implementing Strategy through PPM in an Internal Development Department

    University essay from Linköpings universitet/Projekt, innovationer och entreprenörskap

    Author : Simon Millard; [2023]
    Keywords : project portfolio management; project management; portfolio management; PPM; PBO; PMO; PMI; PM; SPM; project based organization; strategy; portfolio strategy; project portfolio structuring; portfolio structuring framework; resource allocation; matrix organization; strategic effectiveness; strategic alignment; aggregate planning; project evaluation; portfolio prioritization; project prioritization; prioritization method; portfolio selection; project selection; portfolio balancing; project scoring; portfolio budgeting; portfolio roadmap; project screening; projektportfölj; projekt portfölj; projekt-portfölj; portföljhantering; projektorganisation; projekt organisation; resursallokering;

    Abstract : The focus of strategy research has long revolved around strategy formulation rather thanstrategy implementation, despite the evidence indicating that intended strategies are rarelyachieved. Project portfolio management, PPM, assumes a crucial role in enabling strategyimplementation and can be regarded as a representation of the organization's actual pursuedstrategy. READ MORE

  4. 13. Resilient Horizons: Identifying and Overcoming Disruptions in the Semiconductor Supply Chain : From Chip Woes to Chip Wows: Establishing Resilience Strategies in a World of Semiconductors

    University essay from Linköpings universitet/Logistik- och kvalitetsutveckling

    Author : Clara Hallin; Marcus Höök; [2023]
    Keywords : Resilience; Strategy; Disruption; Semiconductor; Supply Chain;

    Abstract : Disruptions such as pandemics, demand changes, and geopolitical tensions in the semiconductor supply chain are essential due to their significant impact on all industries and economies worldwide. The semiconductor industry is vital for modern technology, but disruptions can interfere with production and availability. READ MORE

  5. 14. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Matilda Schill; Ebba Flykt; [2023]
    Keywords : sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

    Abstract : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. READ MORE

  6. 15. Extending the line : A case study of the marketing strategies used when managing cannibalization in the FMCG industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Josef Mannai; Nadezda Opacic; [2023]
    Keywords : ;

    Abstract : The purpose of this study is to enhance our understanding of the marketing strategies used to manage cannibalization when extending product lines within the fast-moving consumer goods (FMCG) industry. Previous research has mainly investigated the causes and consequences of cannibalization, while cannibalization management has gotten limited attention and does not include companies' strategic undertakings. READ MORE