Essays about: "comparing brand name"
Found 3 essays containing the words comparing brand name.
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1. Pricing methods and strategies in the cruise line industry : A case study on Carnival Corporation's premium and luxury brands
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This research paper investigates the factors affecting pricing strategies and models within the cruise line industry. The kind of pricing models that can contribute to the development of pricing strategies and processes within the industry is also being investigated. READ MORE
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2. Implementation of a change process within Smaland Airport
University essay from Ekonomihögskolan, EHVAbstract : Abstract Change process in the company nowadays is one of the main factors, for sustainable growth and development in the market. Moreover, a change process should be dynamic – the company should take into consideration many factors; not only the ones happening inside the organization, like education of the employees and their motivation, but also the processes outside the organization – change in the environment, new requirements from the state, and competition. READ MORE
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3. The right to health and right to intellectual property in the EU. Analysis of the internal and external policies.
University essay from Lunds universitet/Juridiska institutionenAbstract : It is very common nowadays to speak of an ''information society'' in which control of information or information based knowledge has replaced control over matter as an ultimate source of economic power. The intellectual creations protected through patents, trade marks, copyrights etc constitute often a huge part of the companies' intangible assets. READ MORE
