Essays about: "comparing marketing strategy"
Showing result 1 - 5 of 22 essays containing the words comparing marketing strategy.
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1. If You Seek Sense of Place : Comparing How Local Narratives are Reflected in a Storytelling Strategy
University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turismAbstract : Strategic storytelling has become a popular instrument for destination marketing. Often, however, these stories neglect perspectives of the host community which is why recent academic literature demands for a more participatory and holistic approach that integrates and acknowledges the host community’s sense of place. READ MORE
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2. A Storytelling and Brand Identity Connection
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. READ MORE
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3. Cultural awareness for competitiveness in the global market IKEA’s Japan adventures as case study
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : In internationalisation, entering new markets is a challenging and risky process. There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE
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4. Ready-made garments industry of Bangladesh: Factors influencing sustainable development
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Bangladesh RMG (Ready-made garments) industry has grown rapidly and contributing to country’s economy successfully for last three decades. In 2018-2019 this giant sector contributed 84% of the total foreign exchange earnings of the country. READ MORE
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5. Trust Builder Bitcoin : Cryptocurrencies as Marketing Tools beyond Functionality in the Exemplary Application Sector Online Sex Shops
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Up until now, Bitcoin as a marketing tool to leverage the brand image of an e-retailer has only been researched scarcely. This paper contributes to filling this gap by looking at Bitcoin’s suitability as primarily a cognition-based trust-building tool in the context of online sex shops. READ MORE