Essays about: "competition and coopetition. collaborative destination marketing"

Found 1 essay containing the words competition and coopetition. collaborative destination marketing.

  1. 1. Cruise the Baltic Sea! -Collaborating and competing within the Baltic Sea Region

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Regina Udo; Martina Lindgren; Malin Fogelberg; [2007]
    Keywords : collaboration; competition and coopetition. collaborative destination marketing; preconditions; motivations and outcomes. cruising in the baltic sea.; Tourism; Turism; Social Sciences;

    Abstract : Statement of purpose: The purpose of this report is to enhance the understanding and knowledge of the collaborative destination marketing process. Questions of issues: How do Helsingborg and Stockholm collaborate and compete within the Cruise Baltic Project? What preconditions, motivations and outcomes related to the Cruise Baltic Project exist in Helsingborg and Stockholm? How do they differ? Methodology: The Cruise Baltic Project has been examined through the use of theoretical approaches and conceptions on collaboration, competition and on the collaborative destination marketing process. READ MORE