Essays about: "competitive advantage of customer service"
Showing result 1 - 5 of 114 essays containing the words competitive advantage of customer service.
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1. Value Proposition of Autonomous Electric Trucks in the Freight Industry : A Qualitative Study of Transport Buyers
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : This study explores the value proposition of Autonomous Battery Electric Trucks (ABETs) in the transportation industry, and offers insights into customer perceptions and potential challenges regarding this emergent technology. The aim of the study is to understand customer needs, address implementation issues, and evaluate opportunities for Logistics Service Providers (LSP) to adopt ABETs. READ MORE
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2. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. READ MORE
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3. Leveraging Service Recovery as a Marketing Tool
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE
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4. Logistics Structures for Global Retail Expansion : A case study of a fast-growing Swedish Fashion Company with International Presence
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : This qualitative research explores what logistics structures a growing retail company can employ to support its international expansion with a focus on high customer satisfaction levels. It delves into the logistics configurations for reaching efficiency in inbound logistics, especially meeting the complexities of growing volumes and extensive supplier networks. READ MORE
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5. Sustainable logistics service providers : A qualitative case study of future technology and IT solutions attributes for 3PL clients
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : The growing demand for commerce has disrupted the market's supply chains. To manage the customer demands, contracting a third-party logistics (3PL) can help make the chain more resource efficient. Actions such as implementing sustainable technology and IT infrastructure are important to invest in. READ MORE
