Essays about: "concepts of consumer behaviour"

Showing result 1 - 5 of 34 essays containing the words concepts of consumer behaviour.

1. 1. How does algorithmic literacy challenge the utilisation of TikTok for global marketers, taking into account ethical concerns?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Phuong Vo Hoang Hoai; Natalie Klimecka; [2023]
   Keywords : TikTok algorithm; Algorithmic literacy; Social media marketing; Personalisation; Marketing ethics; Ethical decision-making; Business and Economics;

   Abstract : Thesis purpose: To investigate the role of algorithmic literacy in the case of TikTok, and how its strategic performance, including the challenges and associated ethical issues, affects global marketers. Methodology: Adapting a social constructivist approach, twelve qualitative semi-structured interviews with global marketers allowed us to gather deeper insights Theoretical perspective: In order to fulfill the above objective, the study looks at literature streams in social media algorithms and algorithmic literacy, as well as adopts scholarship in marketing ethics and socio-psychological concepts concerning consumer behaviour and decision making processes. READ MORE

3. 2. Is Green brand image the saviour of consumers' well-being? : An exploration on how consumers' subjective well-being can be influenced by green brand image.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Tim Anderzén; Lia Ramadan; [2023]
   Keywords : Green brand image; Subjective well-being; Altruism; Self-image;

   Abstract : Background: Subjective-well being is an increasingly important concept within consumer research. Previous studies have thus far shown the capability of brand image and other types of image to influence separate components of subjective well-being, mainly life satisfaction, positive and negative affect. READ MORE

4. 3. Influential factors of experiential outdoor consumption - A qualitative study investigating the experiences and perceptions of experiential outdoor consumers

   University essay from Göteborgs universitet/Graduate School

   Author : Josefin Holst-Norén; [2022-09-13]
   Keywords : Experiential consumption; Experiential outdoor consumption; Well-being; Theory of planned behaviour TPB ; Consumer behaviour; Materialism;

   Abstract : Researchers agree on the harm materialistic values and consumption have on consumers’ well-being in society today (Black, 2010; Goldsmith & Clark, 2012; Isenhour & Black, 2010; Muñiz-Velázquez et al., 2017; Pieters, 2013; Richins, 2017; Shrum et al., 2013; Van Boven & Gilovich, 2003). READ MORE

5. 4. Insight into cosmetology, emulsions and product development in a Fast-moving consumer good company through the scaling up of a salicylic acid cleanser

   University essay from Luleå tekniska universitet/Institutionen för teknikvetenskap och matematik

   Author : Víctor Benito Olmos; [2022]
   Keywords : Cosmetics; Salicylic acid; face cleanser; FMCG;

   Abstract : Fast-moving consumer goods (FMCG) companies are being an innovative way to develop successful products in the market. This project focuses on the development of a salicylic acid cleanser using the development procedure implemented by a FMCG company, Vivere. READ MORE

6. 5. Examining the Post-purchase Behaviour of Second-hand Clothing : Extending Expectation Confirmation Theory

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Frida Hjerpe; [2022]
   Keywords : Collaborative fashion consumption; post-purchase behaviour; expectation confirmation theory; Swedish consumers;

   Abstract : Amongst production industries, the fashion industry is one of those with the most negative impact on the environment. Globalization has driven consumption of contemporary fashion products, such as clothes, to the highest quantities ever recorded in history. READ MORE