Essays about: "conclusion of market segmentation"

Showing result 1 - 5 of 20 essays containing the words conclusion of market segmentation.

  1. 1. The Power of the Tides : A Quantitative Study Investigating the Momentum Strategy with 30 Industries

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Oscar Estéen; Jonathan Landahl; Hugo Karlsson; [2023]
    Keywords : Momentum strategy; industry momentum; risk management; market anomalies; momentum investing; portfolio management;

    Abstract : Background: Buying past winners and selling past losers has historically generated both profits and losses. The momentum strategy has been researched with risk measures and portfolio creation as fundamental components. READ MORE

  3. 2. Machine learning framework for maxillofacial preoperative planning

    University essay from Lunds universitet/Avdelningen för Biomedicinsk teknik

    Author : Jakob Botvidsson; [2022]
    Keywords : Machine learning; AI; CNN; U-net; Technology and Engineering;

    Abstract : Artificial intelligence in biomedical image processing is approaching human performance at object localization while saving immense amounts of time for the physicians. These AI algorithms have the potential to automatically segment anatomical structures for preoperative planning. However, there are currently no tools such tools on the market. READ MORE

  4. 3. Marknadsföring av köttlådor : en fallstudie av tre lantbruksföretag

    University essay from SLU/Dept. of Economics

    Author : Olle Andersson; Vilhelm Linde; [2019]
    Keywords : inbound marketing; word-of-mouth; köttlådor; närproducerat; digitalisering; sociala medier; marketing channels;

    Abstract : Marknadsföring innebär att hitta sätt att nå ut till marknaden med en produkt eller en tjänst. Innovativa lösningar är ofta effektivt för att nå ut till konsumenter och traditionella kanaler såsom tidningar, radio eller tv används ofta. READ MORE

  5. 4. An Alternative Path to Customer Analysis : A qualitative case study with the aim to investigate the paradigm of segmentation and an alternative path to enhanced customer analysis

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Li Persson; Green Salmonson Sigrid; [2019]
    Keywords : Segmentation; customer analysis; psychographic; values; lifestyles; market communication; brand communication and communication models;

    Abstract : Problem: The concept of marketing segmentation was introduced over 60 years ago and have been a central element in the process of conducting customer analysis since then. However, it has barely been criticized. READ MORE

  6. 5. Do Chinese Dual-listed Companies "Return with Glory" in Their Mainland IPOs ?

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Wenxin Zhao; Kangni Lang; [2019]
    Keywords : Dual-listing; Market segmentation; Stock return; Event study; Cumulative abnormal return; Business and Economics;

    Abstract : Dual-listing has become a popular approach for companies to seek funding and international expansion. Typically companies grow big from less developed domestic markets and march into developed markets. However, China, as an emerging market economy has witnessed a wave of Hong Kong-listed companies returning to the mainland for a second IPO. READ MORE