Essays about: "conclusion on tourism malaysia"
Found 3 essays containing the words conclusion on tourism malaysia.
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1. Country Branding in a Chinese Context: Using a Swedish Example
University essay from Lunds universitet/ProduktionsekonomiAbstract : Problem Discussion Globalization and social media are factors that enhance the importance for countries to communicate their identity. The dynamics of competition has changed and in order to improve economic performance, attract tourism, trade and investment opportunities a strong country brand is needed. READ MORE
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2. Thailand’s Nation Branding : A study of Thai nation-brand equity and capabilities
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Problem: Which of Thailand’s four main sectors that nation brands compete including tourism, FDI, export promotion, and talent attraction that should be develop a main focus in developing a stronger Nation Brand for the country comparing to other four countries in South East Asia including Singapore, Malaysia, Indonesia, and the Philippines? Purpose: The purpose of this paper are 1) to study and analyze the current status of Thailand’s nation brand equity and 2) to examine the feasibility in each of Thailand’s four main sectors that nation brands compete including tourism, FDI, export promotion, and talent attraction by comparing to other four countries in ASEAN including Singapore, Malaysia, the Philippines, and Indonesia in order to generate recommendations for the country in developing a stronger nation branding strategy in the future. Method: In order to achieve our purpose, firstly, we chose ‘Asset-based Nation brand equity’ model to collect the information and perform analysis on the contribution of both nation internal and external assets towards nation brand equity. READ MORE
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3. A Case Study of Ecotourism in the Kelabit Highlands : Is it Sustainable?
University essay from Lunds universitet/Centrum för öst- och sydöstasienstudierAbstract : The purpose of this study was to examine ecotourism in the Kelabit Highlands, Malaysia, in terms of the sustainability of the industry. The empirical material, which is based on interviews carried out in the field, is analysed within the context of sustainable development theory in order to examine the central and most critical factors in determining the long-term future of ecotourism in the Kelabit Highlands, and in particular how these factors are likely to affect tourism patterns and the structure of the tourism industry in this region. READ MORE