Search for essays about: "conspicuous consumption"

Found 5 essays containing the words conspicuous consumption.

2. 1. Luxury for the Masses - but what happens to the brand?:

   University essay from Handelshögskolan i Stockholm/Thesis in Marketing and Strategy

   Author : Sophie Hedenmark; Sophia Westerling; [2010]
   Keywords : masstige; luxury consumption; brand extensions; conspicuous consumption; reference groups;

   Abstract : Once upon a time luxury was the most beautiful wares imaginable that money could buy, created by extremely skilled artisans in small family-owned businesses for society’s true elite. Luxury was not simply a product, but contained a history of tradition, superior quality and an extraordinary buying experience. The luxury market has changed. READ MORE

4. 2. Conspicuous Consumption - A study of prestige-related consumer behavior

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Amanda Bergman; [2010]
   Keywords : consumer behavior; economic growth; conspicuous consumption; status consumption; Veblen; welfare; Economics; econometrics; economic theory; economic systems; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Business and Economics;

   Abstract : The tendency to buy expensive and unnecessary goods is a pattern of consumer behavior that is becoming all too common in our society. We consume luxury items to satisfy practical needs that are already satisfied in the quest toward self-fulfillment, or simply to impress those around us. READ MORE

5. 3. Towards a Theory of Relative Preferences

   University essay from Uppsala universitet/Nationalekonomiska institutionen

   Author : Spencer Bastani; [2007]
   Keywords : relative preferences; positional goods; competitive con- sumption; conspicuous consumption; signalling; status;

   Abstract : Should economists depart from the neoclassical assumption of independent preferences and admit that people do not only care about absolute consumption, but also about relative consumption? Three different motives for relative preferences are explored, an instrumental perspective most often grounded in signalling incentives, a view where people care about identity and self-image and finally a theory based on the information content in consumption. The central concern is positional goods, typically seen as status-goods, of particular relevance in signalling contexts. READ MORE

6. 4. Japanese Luxury Consumption : Enjoy the freedom but follow the rules

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Evelyn Kogler; [2007]
   Keywords : Confucian; brand; consumption; interdependent; Japan; luxury; Social sciences; Samhällsvetenskaper; Social Sciences;

   Abstract : This study seeks to understand the underlying cultural and social concepts for the extensive luxury consumption in Japan. With Japan currently being the biggest market for prestige brands from the West, this study suggests a reinterpretation of existing "Western" consumer theories taking into account aspects of Confucian tradition and looks at how these cultural orientations shape the practice of prestige brand consumption in Japan. READ MORE

7. 5. Managing Migration: risks and Remittances among Migrant Thai Women

   University essay from Lunds universitet/Socialantropologi

   Author : Sine Plambech; [2007]
   Keywords : Remittances; Migration; Risk; Gender; Thailand; Trafficking; Isaan; Gender studies; Genusvetenskap; Social sciences; Samhällsvetenskaper; Demography; Demografi; Social Sciences;

   Abstract : Female migration has increasingly caught attention from states, NGOs and the media. In particular there has been an attention to on the one hand, the risks women face when venturing into new lands, in particular risks in forms of human trafficking, and on the other hand the remittances female migrants send to their countries of origin. READ MORE