Essays about: "consulting marketing"

Showing result 1 - 5 of 37 essays containing the words consulting marketing.

  1. 1. DIGITAL INNOVATION MAZE : A Case Study of a X-Reality Innovation Diffusion

    University essay from Umeå universitet/Institutionen för informatik

    Author : Hannes Sjöström; Pavithra Sivakumar; [2023]
    Keywords : Digital Innovation; Diffusion; Layered Modular Architecture; Technological Embedding; Service-Dominant Logic;

    Abstract : Digital innovation (DI) has enabled businesses to enhance their existing market offerings by integrating digital features. Despite advanced technologies, substantial marketing efforts, and global recognition, businesses can still struggle to convince customers to adopt their digital market offering. READ MORE

  3. 2. Employee Turnover in Warehouses : Exploring the Role of Internal Marketing Strategies in Consulting Firms

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Sina Kowssarie; Simon Mansour; [2023]
    Keywords : ;

    Abstract : This thesis investigates internal marketing strategies in consulting firms, focusing on employee retention and turnover in warehousing roles. Employing a qualitative, interpretivist approach within a phenomenological design, the research examined two primary questions: "What internal marketing initiatives encourage employee retention?" and "What factors drive employee turnover in warehousing positions?" The study utilized purposeful sampling, ensuring the trustworthiness of results through measures for credibility, transferability, dependability, and confirmability. READ MORE

  4. 3. Study of AI Service Providers in IT Consulting, Marketing, and Law

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Aren Hovsepyan; Kevin Johansson; [2023]
    Keywords : Artificial Intelligence; AI; professional service firms PSFs ; AI services; IT consulting; marketing; legal services; Gioia analysis; sector-specific analysis of AI services; automation; augmentation; intermediaries; Artificiell intelligens; AI; professionella tjänsteföretag PSFs ; AI-tjänster; IT-rådgivning; marknadsföring; juridiska tjänster; Gioia analys; sektorspecifik analys av AI-tjänster; automatisering; augmentation; mellanhänder;

    Abstract : This study employs a Gioia analysis to investigate the AI services offered within three distinct professional service sectors in Sweden: IT consulting, marketing, and legal services. Utilizing a list of companies from a prior KTH project and publicly accessible information, we applied a cross-sectoral Gioia analysis to systematically categorize, compare, and understand the types of AI services provided and how these offerings differ between sectors. READ MORE

  5. 4. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Luyao Wang; Jonas Lundquist; [2022]
    Keywords : Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

    Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE

  6. 5. Farm T(hr)o(ugh) School - The Role of place-based education in Short Food Supply Chains

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Author : Pia Jahn; [2022]
    Keywords : short food supply chains; local food supply; place-based education; sustainability transitions; multi-level perspective; hybrid actors; social practice theory; Social Sciences;

    Abstract : Present master thesis investigates the role of 4 chosen place-based educational initiatives in Austria which are actively engaged in local short food supply chains (SFSCs). Those supply chains are defined by close geographical and social relations between supply chain actors and a limited number of intermediaries. READ MORE